Historically, college athletes were highly restricted from profiting off their Name, Image, and Likeness (NIL). However, this changed in June 2021 when the National Collegiate Athletic Association (NCAA) reviewed the bill and now allows elite student-athletes to monetize their careers through sponsorship agreements and endorsement deals with commercial brands before they go professional. However, finding the right brands to collaborate with and make the most of NIL is no easy feat. For this reason, NIL Management takes the lead in helping these elite athletes make the most of their careers and adequately monetize their brands.
Based in Columbus, Ohio, NIL Management is a full-service talent management company specializing in Name, Image, Likeness (NIL) and brand identity for athletes at the collegiate and professional levels. With a team of professionals fully equipped to manage some top athletes, the company expertly helps them monetize their NIL and make profitable connections that ensure success in their business aspirations beyond their respective sports.
In only a year and a half since opening its doors, the talent agency has negotiated two million dollars worth of deals for its clients with reputable brands such as Adidas, Lovesac, American Eagle Outfitters, Reebok, Hisense, and many more. Additionally, the agency recently announced a significant partnership that will help transcend the NIL marketplace for athletes and their fans while also playing a part in Ohio State being the #1 NIL school in the nation. With over 50 Top NCAA NIL Clients such as Heisman hopeful CJ Stroud, TreVeyon Henderson, Jaxon Smith-Njigba, Cade Stover, and Tommy Eichenberg, NIL Management is leading the industry in the country.
“Our true passion is connecting our amazing athletes with well-thought-out brand partners! Financial literacy is key,” shared founder of NIL Management, Zach Beebe.
On top of being the leading talent management company in the USA, NIL Management stands apart from competitors for its client-oriented approach. “We are very non-transactional. We view each male and female client as not only a client but family. We also love working with their parents/ inner circle,” Zach explained. “None of this could be possible without my business partner Ed Brown. He has been an attorney for over thirteen years, greatly benefiting the brands we work with, our clients, and their parents. It helps to protect, educate, and expedite these big brand partnerships while providing max ROI,” he added.
When asked about the motivation behind building his brand, Zach attributed his outstanding success in the entrepreneurial space to his relationships, experiences, and extensive music industry career spanning over a decade. He shared: “Knowing I could protect my friends from making the simplest mistakes was a huge motivator. Whatever you hit into the universe is exactly what you’re going to get back, be positive and help others!”
In the coming months, Zach Beebe aims to continue setting the blueprint for excellence in the NIL Management space. Through his company, he aims to help elite students-athlete achieve tremendous personal growth and financial success as they explore business opportunities on the horizon. “These are exciting times, but with exciting times comes great responsibility, and that’s what we’re here for… to help guide and educate,” he shared.
