The National Football League (NFL) is synonymous with fame, fortune, and fierce competition. But behind every accomplished player stands a resilient and ambitious partner—NFL Wives—who aspire to make a meaningful impact beyond the game. Recognizing their potential, Brigadier General (Ret.) Twanda E. Young, a decorated military leader with over 33 years of experience, has launched an innovative initiative to empower these women to build sustainable nonprofits and businesses rooted in strong leadership principles.
While many NFL Wives are passionate about philanthropy, navigating the complexities of nonprofit management can be daunting. Statistics paint a stark picture: A study by the Urban Institute (Faulk et al., 2021) reveals that only 25% of athlete-founded nonprofits survive beyond five years, significantly lower than the 44% survival rate of nonprofits in general. Furthermore, the National Center for Charitable Statistics reports that 30% of athlete-affiliated nonprofits struggle with financial sustainability and strategic planning (BryteBridge, 2024).
These figures highlight a critical gap—passion alone is not enough. Sustainable success requires strategic planning, financial acumen, and leadership expertise. BG (Ret.) Young’s program aims to bridge this gap by providing NFL Wives with a comprehensive playbook for nonprofit success.
Leveraging her extensive military background, BG (Ret.) Young has developed a unique leadership framework tailored for nonprofit founders. Her SID Law Principles—Strategic Focus, Intentional Commitment, and Disciplined Execution—serve as the foundation for guiding women in building and sustaining impactful organizations.
Additionally, her program emphasizes the P3+ Mentality—Persistence, Perseverance, and Patience with the Process. Much like in football and the military, long-term success in the nonprofit world requires resilience and adaptability. With these principles, NFL Wives can develop the fortitude to overcome challenges and create lasting change.
Through BG (Ret.) Young’s program, NFL Wives gain essential skills to define a clear mission and vision by establishing a solid foundation with measurable goals to ensure their nonprofits achieve meaningful results. They develop effective leadership acumen by cultivating strong teams, fostering accountability, and making informed decisions to enhance organizational impact. Additionally, they build strategic partnerships and financial stability through networking, fundraising, and financial planning, which are critical components of sustainable nonprofit success.
This initiative is more than just a crash course in nonprofit management; it’s about creating a movement where NFL Wives use their platform, influence, and determination to drive real societal change.
BG (Ret.) Young’s mission is to Share. Connect. Educate. Empower. Through her organization, LT3 Leadership Solutions, she is equipping NFL Wives with the tools to turn their philanthropic passions into sustainable, high-impact ventures.
With BG (Ret.) Young’s guidance, these remarkable women are not just building charities—they are crafting legacies that will shape communities for generations to come. It’s time to celebrate and support their journey toward sustainable impact beyond the football field.
To learn more about BG (Ret.) Twanda E. Young and her leadership programs, visit the website or follow her on Facebook or Linkedin. You can contact her at 704-769-1625 and email at Twanda@lt3leads.com.
