Yang Cheng, a visionary product designer, has been making waves in the realms of EdTech, FinTech, and Generative AI with a trailblazing career marked by innovative solutions and transformative designs. With a keen eye for simplifying complexity and a knack for storytelling, Cheng has revolutionized user experiences across various platforms, leaving an indelible mark on the digital landscape.
Cheng’s most recent roles as a Funding Product Designer at CharacterStrong and a Product Designer at the United Nations Children’s Fund (UNICEF) showcases her capabilities in driving impactful change through design. At UNICEF, Cheng played a pivotal role in leading design for 10+ major features for 20M+ monthly visitors across 126 global sites in 5 languages, including navigation redesign, tag-based result experience redesign. As a result, it significantly reduced bounce and exit rates and increased visitor satisfaction, Cheng spearheaded the redesign of UNICEF’s design system, ushering in a new era of efficiency and collaboration.
Prior to her tenure at UNICEF, Cheng served as a Product Designer at OpusClip, where she leveraged her expertise in Generative AI to optimize video editing processes and enhance brand consistency. Her contributions led to streamlined workflows and improved editing efficiency, earning accolades for her meticulous attention to detail and user-centric approach.
In the realm of FinTech, Cheng’s impact is equally profound, as evidenced by her work at Ark7, a real-estate investment platform. By leading the design of innovative rewards and learning features, Cheng achieved remarkable results, including a 42% increase in conversion rates and a 24% boost in user engagement. Her agile approach to prototyping and A/B testing ensured that user feedback was integrated seamlessly into the design process, resulting in a product that resonated deeply with its audience.
Cheng’s journey towards becoming a design luminary began with a Master’s degree in User Experience Design from Pratt Institute, followed by a Master’s degree in Adult Learning and Education from the University of British Columbia. Her academic achievements have been complemented by an impressive array of awards, including the European Product Design Award, Red Dot Design Award, and International Design Awards, cementing his status as a preeminent figure in the design community.
As a visionary product designer, Yang Cheng also captivate the design world with a string of prestigious recognitions, underscoring her commitment to innovation and sustainability. Cheng’s remarkable achievements include winning multiple awards, notably the 2022 European Product Design Awards, with the project “Miles Trips Page Design” she worked as one of the key design team members.
The award-winning “Miles Trips Page Design” epitomizes Cheng’s dedication to creating user-centric solutions that address pressing societal challenges. Serving as the cornerstone of the “Miles” universal reward app, the design seamlessly integrates eco-friendly commuting practices into users’ daily lives, fostering sustainability and environmental consciousness.
The design brief for “Miles” underscores its mission to incentivize greener forms of travel, offering tangible rewards for eco-conscious behavior. The Trips Page design, a standout feature of the app, showcases Cheng’s ingenuity in ‘Trip Differentiation,’ allowing users to split single journeys into multiple trips or merge various trips into one cohesive journey. Through creative interactions and intuitive visual communication, Cheng has crafted an immersive user experience that empowers city dwellers to embrace a greener lifestyle effortlessly.
Cheng’s success extends beyond the realm of sustainable mobility, with her designs earning recognition across diverse industries and platforms. His groundbreaking contributions to product design have garnered acclaim from esteemed organizations such as the European Product Design Awards, Red Dot Design Award, and International Design Awards, solidifying her reputation as a trailblazer in the field.
As Cheng’s illustrious career continues to unfold, her commitment to pushing the boundaries of design innovation remains unwavering. With each project, she seeks to redefine the possibilities of technology while advocating for sustainable practices that benefit both users and the planet.
Published by: Holy Minoza
