New York City is one of the biggest marketplaces in the world, which makes it one of the best places for business to launch advertising campaigns. This has been true for the better part of a century and longer, and it continues to be a lucrative place for companies to make big gains from advertising to locals. The reality, however, is that competition is steep and not everyone will have success advertising in New York. While it’s a lucrative place for businesses to have a presence, the steep competition means you will have to think creatively about how to meet people at the ground level and really make an impact among local communities. To get started, check out these seven advertising strategies to consider for advertising in New York. 

Billboards 

New York City billboards are among some of the most famous in the world. From stationary billboards to large, state of the art digital displays, billboard advertising is represented at its best in this sprawling metropolis. Billboard advertising has many benefits including a wide reach for your ad with the added perk of having a longer exposure time than billboards would get in other areas due to the large amount of foot traffic. 

Distribution 

In large metropolitan areas, there is constant bustle in the busy parts of the city. That means people commuting, meeting with friends, and tourists seeing the sights. All of these people are potential customers and the best thing you can do in New York is create buzz through distribution. Giving out free samples or featuring your product at local kiosks will bring your business name to the forefront of people’s minds. Distribution itself can be a form of advertising.  

Local Relationships 

In a city like New York, relationships are everything. It’s one of the most dense cities in the world, and people take their close relationships very seriously. Building relationships with local businesses either to sell your products on their shelves or to promote each other’s businesses will give you a leg up over other companies who don’t have those relationships. 

Local Events 

As an add on to the distribution strategy, participating in local events to promote your product is another great way to both advertise and create relationships with other vendors in the city. You’ll find that the community of small businesses wants to support each other, and you’ll likely build strong relationships by selling at farmers markets, festivals, or fairs taking place in local communities. 

Use Online Reviews to Generate Revenue 

A business’s online reviews have more weight than you might think. Some businesses use online reviews as a way to both generate sales and generate a positive reputation for their business. Consider offering an incentive among customers to leave a positive review and get a discount on their next purchase of an item from your company. This can be a great way to advertise your business in New York. 

Referral Programs

Another successful tool in advertising your business is through referral programs. Referral programs offer incentive to both new customers and existing customers by offering a discount to both parties for taking advantage of a referral. Let’s say you buy a product that you love, and the company offers a referral program. All you would need to do is refer a friend. Once they take the offer, they would get a discount on their first purchase and you would get a discount on your next one. 

Social Media  

Of course, social media remains one of the single best ways to target individual communities and demographics in any region. Social media allows you to target people based on their interests and be more specific about running ad companies for people in certain areas. Social media can also be a great way to advertise a new store opening, or products on shelves in a New York city store. 

Conclusion 

Advertising in New York City takes a multi pronged approach to be truly successful. New York City billboards, local relationships, and local events are all great options for reaching people directly on the street where most of the action in the city takes place. Subway advertising is another great idea in New York, as most locals take trains rather than drive. However, billboards still have a great reaching power in the city due to the amount of foot traffic through each burrough. Also consider using incentive systems to attract people towards buying your products. This usually involves a small discount or advantage by providing something like a positive review or a referral to a new customer. New York might be a tough market to break into, but with the right approach it can be extremely lucrative for businesses to get attention in this sprawling metropolis.