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Do you need search engine optimization for your website? Are you planning to develop your business online? Are you looking for ways to improve the efficiency of your online project? Take advantage of SEO technologies and recommendations from professionals!

Why does your website need search engine optimization?

The most stylish, information-rich and useful website will not be useful or commercially effective if it is unknown to potential visitors. Among the most convenient, accessible and organic methods of advertising Internet projects, SEO optimization of the site for popular search engines using relevant keywords stands out.

By optimizing your website for the current requirements of the search robot, you can promote it to the top lines of search results. This is a step that provides traffic from numerous potential customers who are looking for your product.

What is search engine optimization (SEO)?

There are two major elements that influence the outcomes of search robots’ selection of web pages: external and internal. The first part is SEO optimization of websites through link mass – placing appropriate and natural links to resources with comparable topics. Furthermore, meticulous work is done to:

1. Form a semantic core

Any website is, first and foremost, material with a certain meaning. As a result, professionals carefully identify key phrases and individual words that are often sought through search engines and match to the theme of the resource and the items supplied throughout the internal SEO optimization process. They are then dispersed across promoted pages based on their content and used to generate text.

2. Create and refine content

Internal optimization has an impact on the resource’s content. To have the search engine identify a certain URL as related to the promoted keywords, you must produce texts relating to the queries, including a set amount of keywords in a clearly defined format. The terms of reference for content creation are drawn up based on the results of an analysis of competitors’ websites in the selected segment.

3. Optimize the resource structure

It is extremely important for SEO to structure your content in a consistent format. This aspect is taken into account by the most popular search engines. The internal component of the website text structure should contain headings with a clear hierarchy, numbered and bulleted lists. This is true for Google and other search engines.

An important technological technique for website SEO optimization is code unification. Generally accepted rules require the use of required attributes – title and description. The information contained in these tags is analyzed by search engines and ends up in a snippet (a paragraph visible to users on the search results page).

How to Succeed in SEO?

Each of the major search engines has its own ranking algorithm. However, there are also general laws that allow you to count on a high effect in website promotion. At the same time, internal optimization occupies a leading place in its importance. Among the effective recommendations for carrying out work “inside” the resource, it is necessary to highlight 4 most significant points:

1. Create projects that are interesting to users. Artificiality is a colossal barrier to promoting a resource in search engines. The meaning of search engine optimization of Internet sites is not to please the robot, it is carried out in the interests of users.
2. Respect other people’s work. Unique texts are not the only, but a mandatory condition for the site to be in the top ten search results. Plagiarism is excluded!
3. Maintain hierarchy in texts. Effective internal website optimization is, first of all, the creation of easily perceived and readable texts with a thoughtful and clear structure. Its required elements are headings of the first and subsequent levels, lists, etc.
4. Write texts for users. Stuffing a web page with keywords and successful SEO are incompatible. Websites are made for people, and then they are appreciated by search engines!

Website SEO optimization is a task for professionals

Obviously, internal SEO optimization of websites provides the desired result only if it is worked systematically. Activities bear fruit only if they are carried out by competent specialists. For those who prefer to devote all their time and effort to their own business, we recommend entrusting the search engine optimization of the website to Mellow Promo SEO agency. This decision will help you to reap the following benefits from working with a skilled SEO team:

• A positive result is guaranteed. If site optimization does not provide the expected effect, the money is returned to the client.
• 100% motivation. Mellow Promo earns money only if projects are in the TOP 10.
• Flexibility in budget formation. Competent work with the semantic core allows you to reduce the cost of optimization to a minimum, provided that a decent result is achieved.
• Unique promotion methods. Internal search engine optimization of a website is carried out on the basis of our own developments, providing positive results at reasonable costs.
• Transparent schemes. The best positions in search results are achieved without spam, semi-legal optimization methods and other prohibited techniques.

The Mellow Promo team has been proving in practice for over 13 years that SEO optimization of a website can become an affordable and effective marketing tool. The best confirmation of this is more than 3,000 successfully promoted Internet projects of the company’s clients.