Keryn Lynn founded MKM Advertising to streamline advertising for any companies looking to save both time and money. Many people, businessmen or not, don’t know what a Fractional CMO is. It’s a great definition to give as the service provider, because Keryn gets to let her clients know that they can get the full firepower of an advertiser on staff with much less overhead and headache. With hands-on experience in marketing, she has managed social media campaigns, conducted market analysis, and supported the development of marketing materials for multiple small and medium businesses over many years.
A fractional CMO provides a cost-effective alternative to in-house staffing, allowing businesses to reduce overhead expenses without compromising on the quality and strategic depth of their marketing efforts. MKM Advertising’s fractional CMO services mean that your business will be worked with closely to implement customized marketing strategies aimed around spurring growth and responding to external business stimuli. With the resources saved from the advertising consolidation, you can invest in other critical areas and keep up your momentum, as well as keep your stability. It exemplifies the benefits of flexibility, cost efficiency, and strategic acumen, all without adding full-timers to your plate. Keryn’s comprehensive business management and digital marketing background enables her to develop these strategies in a way that’s integrated with any specific overall objectives.
In the early stages of the pandemic, a long-standing client faced the daunting task of pivoting their entire marketing strategy to adapt to a new digital-first reality. Keryn successfully guided them through the transition and inadvertently planted the seed that would become MKM Advertising. While homeschooling and searching for a more flexible working arrangement, she realized that her marketing skills were a win-win in today’s digital age. The early pandemic became a catalyst for her helping businesses adjust to radical changes in their strategic needs. Keryn holds a Bachelor of Business Administration in Management and is currently a candidate for Clemson’s MBA in Digital Brand Communications. This educational background provides her with a strong foundation in both the theoretical and practical aspects of business and marketing management. She brings over 15 years of experience in local business management, so small and mid-sized local businesses are not daunting, but chances for greater mastery. As she advanced in her career, she got used to taking on leadership roles, and it helped her overcome the trials of her industry.
When she established MKM Advertising, Keryn encountered skepticism surrounding remote executive-level roles. Clients were initially wary of entrusting a critical segment of their operations—marketing—to a remote professional. Predictably, her success spoke for itself. Hiring a Fractional CMO offers flexibility, cost efficiency, and strategic insight without additional effort. Keryn focuses on building trust with clients, showcasing successful case studies, and maintaining a growing network of satisfied clients to illustrate the value and effectiveness of MKM Advertising. Her business philosophy plays off of client rhythms. She has to stay adaptable and connected to her network to grow her company, and it’s worked.
Keryn’s commitment to staying ahead of marketing trends and continuously expanding her knowledge brought her to the completion of various certifications in digital marketing, SEO, and content marketing. They ensure that she brings the current and effective strategies to her clients, helping them navigate the ever-evolving marketing landscape and achieve their goals. Her services are scalable, meaning that businesses can apply her marketing work and strategies for a specific project, a short-term campaign, or ongoing advertising support. Many businesses adapt their marketing efforts with Keryn based on their current needs and resources, and she’s repeatedly shown that she can step up for more. She also leads innovative marketing programs that leverage the latest trends and technologies to maximize reach and engagement. From digital marketing campaigns to social media strategies and content marketing, she helps businesses stay ahead of the curve and connect with their target audience in all the right places.
She will continuously monitor, analyze, and adjust strategies to improve performance and achieve business goals—her ultimate priority with all clients is the ideal return on investment possible. In addition to providing strategic guidance, Keryn also focuses on training and developing in-house marketing teams. The opportunity for these client businesses to build their internal capabilities and sustain long-term marketing success makes MKM’s services more honest and successful.
Keryn’s extensive experience in directing teams and optimizing operations, sales, and marketing functions are holistic in informing her perspective of the broader business context among her clients. It’s simple, and she embraces the simplicity—hire a fractional CMO, and watch how your marketing improves. By addressing the needs of businesses looking to fractionalize their marketing efforts, MKM achieves the goals of clients efficiently and effectively, giving a win-win for business owners in the digital age.
Published by: Holy Minoza
