Why ZOI Mediterranean Is One of NYC Restaurant Week’s Inviting Destinations
Photo Courtesy: ZOI UES

Why ZOI Mediterranean Is One of NYC Restaurant Week’s Inviting Destinations

NYC Restaurant Week is often about discovery, and ZOI Mediterranean offers one of the season’s more compelling opportunities to experience modern Mediterranean dining that feels both elevated and approachable. Founded by Onur Safak, both locations in NoMad and the Upper East Side are serving ZOI’s curated prix-fixe menus, which provide a thoughtful snapshot of the restaurant’s identity, one rooted in warmth, shared plates, and a sense of ease that encourages guests to slow down and stay awhile.

Rather than treating Restaurant Week as a limited-time discount, ZOI approaches the moment as an invitation. The curated prix-fixe menu is designed to feel representative, not abbreviated, showcasing the flavors and dishes that have earned the restaurant a loyal following across two neighborhoods. It’s an experience that feels intentional from start to finish, whether diners are visiting for the first time or returning as regulars.

The menu opens with a selection of first courses that immediately establish ZOI’s Mediterranean perspective. Options such as muhammara and fresh kale salad with mint and roasted walnuts are bright and balanced, while the Mediterranean Breeze Soup delivers comfort with depth. Made with short-rib beef, yogurt, chickpeas, orzo, and mint, the soup has emerged as a signature dish—layered, satisfying, and emblematic of ZOI’s ability to elevate familiar flavors through restraint rather than excess.

Why ZOI Mediterranean Is One of NYC Restaurant Week’s Inviting Destinations
Photo Courtesy: ZOI UES

Entrées continue that balance of richness and freshness. Restaurant Week diners can opt for indulgent comfort in the truffle fettuccine pasta, or choose heartier Mediterranean offerings like pesto chicken skewers served with strawberry-avocado salad and pavé potato, or butcher kofta accompanied by vegetables, onion salad, and pickles. Each dish feels complete and well-considered, allowing guests to sample the breadth of the menu without sacrificing quality or portion.

Dessert selections provide a refined close to the meal. French Kiss brûlée and cold baklava offer contrasting but equally satisfying finishes—one creamy and classic, the other crisp and delicately sweet—rounding out the prix-fixe experience with a nod to Mediterranean tradition.

The setting enhances the appeal. ZOI’s Upper East Side location, which recently opened at 1480 Second Avenue, was conceived as a true neighborhood restaurant—polished but approachable, stylish without pretense. Soft coastal tones, natural textures, and warm lighting create a calm, welcoming atmosphere that feels distinctly removed from the city’s more hurried dining rooms. It’s a space designed for conversation and connection, where a quick lunch can easily turn into a longer meal.

Following the success of its NoMad flagship, the uptown expansion reinforces ZOI’s core philosophy: food is best enjoyed communally, and hospitality should feel personal rather than performative. Mezze-driven dining remains central to the experience, making Restaurant Week an ideal time to explore the menu with friends, colleagues, or family.

The cocktail program adds another layer to the offering. Herb-forward spritzes and seasonal infusions are crafted to complement the food, enhancing rather than overpowering the meal. The bar at both locations has become a natural gathering place, attracting neighborhood regulars and diners seeking a relaxed, food-friendly drinking experience.

Why ZOI Mediterranean Is One of NYC Restaurant Week’s Inviting Destinations
Photo Courtesy: ZOI UES

As NYC Restaurant Week approaches, ZOI Mediterranean stands out for delivering what the program is meant to celebrate: accessibility without compromise. With two convenient Manhattan locations, a menu that feels generous and representative, and an atmosphere that encourages repeat visits, ZOI offers diners—and editors—a Restaurant Week destination that feels genuinely worth returning to long after the prix-fixe menu ends.

Hours and Address

NoMad: 19 W 31st St, New York, NY 10001, USA

  • Monday-Wednesday: 11:30 AM- 11:00 PM
  • Thursday: 11:30 AM- 12:00 AM
  • Friday: 11:30 AM- 01:00 AM
  • Saturday: 10:00 AM- 01:00 AM
  • Sunday: 10:00 AM- 11:00 PM
  • Reservations: OpenTable

Upper East Side: 1480 2nd Ave, New York, NY 10075, USA

  • Monday-Thursday: 11:30 AM- 10:00 PM
  • Friday: 11:30 AM- 11:00 PM
  • Saturday: 10:00 AM- 11:00 PM
  • Sunday: 10:00 AM- 9:00 PM
  • Reservations: OpenTable

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