There are plenty of things to keep you up at night when you’re expecting, from worries about the future to the kick of your little passenger. During pregnancy, a good night’s sleep might seem like a luxury – one study of 7000 pregnant women in Poland found that 77% of women experience poor sleep quality during pregnancy (1), so you’re not alone.
Okay, there’s not much you can do about tackling climate change. But finding a comfortable sleeping position that’s safe for your baby just got a little easier thanks to babybub’s Bub’s Maternity Pillow. This lightweight pillow is getting moms-to-be everywhere to sit up and take note.
When you’re pregnant you want to take every step you can to care for your little one. Experts recommend sleeping on your side during pregnancy. Sleeping on your back or stomach leads to added pressure on your uterus and internal organs, and tragically a New Zealand study in 2021 found that sleeping on the back in late pregnancy was associated with a 3.7 higher chance of stillbirth (2). Similar results have been found in Australia, the UK, and in US studies.
On the flip side, side-sleep relieves the pressure. It gives your life-nourishing blood an easy route from your heart to your placenta and a study across New Zealand, Australia, and the United Kingdom found that side sleep was associated with a higher birth weight (3) and healthy newborns.
But despite the proven benefits of side sleeping, so many pregnant mothers find it difficult to sleep in this position. A constantly changing body and natural movement in your sleep make it difficult for many to find a position that’s comfortable and healthy for mother and baby. Midwives, doulas, and doctors recommend pregnancy pillows, but many women still struggle to find a maternity pillow that really works for them.
The team at babybub realized that pregnancy pillows on the market weren’t up to the task.
From hot, heavy fabrics to one-size-fits-all thinking, moms were getting let down.
They decided to change all that.
babybub’s founders have found inspiration in the butterfly effect. “We want to help our communities find small, easy-to-make changes that can have big, positive, compounding effects down the line.” By giving moms-to-be the gift of a truly good night’s sleep, babybub leaves them prepared to take on every challenge of pregnancy during the day. Is it a coincidence that Bub’s Maternity Pillow is built on an adjustable butterfly design?
This design is a game-changer for side sleeping during pregnancy. Unlike traditional pregnancy pillows, it’s compact, built from high-quality materials, and can be adjusted to fit every body type. The unique, adjustable pillow provides support to your back and bump.
And an additional support pillow provides further support, or can be sandwiched between the knees for ultimate comfort in the side sleep position.
Impressively, 98% of babybub’s customers have reported a truly good night’s sleep. Since launching, over 50,000 future moms have experienced the benefits of reduced back pain and more energy during the day.
So why does Bub’s Maternity Pillow work so well? Because it has been designed by women with real-life experience of the pregnancy journey and alchemizes an intimate understanding of the needs of women in pregnancy with contemporary scientific research. Babybub doesn’t just make maternity pillows, they’re at the center of a community of mothers and moms-to-be.
This community allowed babybub to keep the door of communication open after purchase and customer feedback has allowed them to tweak and adjust the product into the perfect pregnancy pillow. In the future, babybub is looking to include a package of free educational resources with every Bub’s Maternity Pillow™, to help reach their aim: giving every one of their customers the best, most comfortable pregnancy humanly possible.
One feature that has arisen from this authentically engaged approach is that Bub’s Maternity Pillow is lighter and less bulky than generic pillows. Not only is it easy to travel with, but it lets you sleep comfortably and safely without kicking your partner to the couch. It lets couples maintain that connection of intimacy and mutual support during the challenges of pregnancy.
Customers have repeatedly emphasized this, stating “the size is so convenient” and “I love how it doesn’t take up the whole bed.” Customers spoke and babybub listened.
With over 50,000 happy customers, babybub is so confident you’ll feel the benefits of their pillow that you can try it risk-free thanks to their 90-Night Trial. If you’re not happy, simply contact their customer support team for an easy refund.
Look out for babybub launching on Amazon USA in 2023! There are no bumps in the road for this new brand.
- Smyka, M., Kosińska-Kaczyńska, K., Sochacki-Wójcicka, N., Zgliczyńska, M., & Wielgoś, M. (2020). Sleep Problems in Pregnancy—A Cross-Sectional Study in over 7000 Pregnant Women in Poland. International Journal of Environmental Research and Public Health, 17(15), 5306. https://doi.org/10.3390/ijerph17155306
- Cronin, R. S., Thompson, J. M. D., Taylor, R. S., Wilson, J., Falloon, K. F., Skelton, S., Brown, E., Culling, V. M., Mitchell, E. A., & McCowan, L. M. E. (2021). Modification of maternal late pregnancy sleep position: A survey evaluation of a New Zealand public health campaign. BMJ Open, 11(5), e047681. https://doi.org/10.1136/bmjopen-2020-047681
- Anderson, N. H., Gordon, A., Li, M., Cronin, R. S., Thompson, J. M. D., Raynes-Greenow, C. H., Heazell, A. E. P., Stacey, T., Culling, V. M., Wilson, J., Askie, L. M., Mitchell, E. A., & McCowan, L. M. E. (2019). Association of Supine Going-to-Sleep Position in Late Pregnancy With Reduced Birth Weight: A Secondary Analysis of an Individual Participant Data Meta-analysis. JAMA Network Open, 2(10),
