Photo Credited to aj.incam via rachel.ocool
Meet Rachel OCool, the multi-talented artist who has managed to cinch the dominating belt of TikTok with her refreshing approach to beauty tutorials. From a tender age, OCool has been involved with the beauty industry, channeling her fascination for all things makeup into dynamic content on TikTok. With a whopping 1.3 million followers, she continues to be an influential voice in the arena of modern beauty.
Born in Los Angeles on April 22, 1999, Rachel OCool was not a stranger to the world of glamour. From her early tryst with red lipstick to the present, every anecdote speaks of her authentic commitment to beauty. Apparently, her mother played an integral role in her passion for beauty, demonstrating the power of well-applied makeup. Interestingly, she started experimenting with makeup when she was just nine years old. These early experiences contributed to her comprehensive understanding of makeup, proof of which is evident in her TikTok videos.
Though initially, she joined the entertainment industry as an actress, her heart was stuck with makeup. This passion encouraged her to get certified as a makeup artist. Using her newfound skills, she started a TikTok account intending to garner more clients for her in-person makeup gigs. However, with the sudden explosion of attention on her first video, she found a unique opportunity to blend her love for makeup with video creation.
Drawing from her treasure trove of tricks, she began building a myriad of makeup tutorials, cleverly named “Lil tip” videos, and thus emerged her “De-cake your face” series. The inspiration for her ingenious videos was sparked during her makeup routines and taking cues from her special educationist mother, she structured her videos around novel ideas, keeping them interesting yet educative.
OCool’s perception of TikTok’s impact on the beauty world is as thoughtful as her content. She believes that TikTok has revitalized the beauty community with authenticity. Though she admits TikTok has accelerated the pace of consumption, trends, and viral moments, OCool insists it has also engendered a rich environment for sharing techniques and favorite products, effectively resurrecting the community aspect of the beauty industry.
Her personal beauty routine boasts a range of high-quality products. From the Charlotte Tilbury Pillow Talk lip liner and Honest Beauty Lip Tints to IT cosmetics CC cream, Nars Orgasm collection, and Maybelline Fit Me Loose Powder, yet her most vital makeup routine is lips – a touch of lip tint for the perfect face lift. However, despite her burgeoning makeup stash, Rachel is a proponent of embracing your natural features and using makeup to accentuate and emphasize them, not to hide or alter them.
A significant part of the Rachel OCool brand is the “round face queens” community, an engaged group of followers who share the goof, the glam, and the raw honesty of having a round face shape. The beauty guru empowers her followers to rejoice in their natural features, using makeup as a tool for self-expression rather than a means to fix or cover up their insecurities.
So, what’s her favorite part about being a content creator? The simple joy of amalgamating all her loves – makeup, performing, scriptwriting, editing, and education – while impacting lives positively and helping people embrace their authentic selves. For Rachel OCool, being a content creator and holding influence in the TikTok world is not just a coincidence, but a fascinating destiny intertwining numerous elements of creativity and passion.
Rachel OCool is more than just her viral TikTok videos; she’s an emblem of modern beauty inspiring millions to smile in front of the mirror, to love their natural selves, and to have fun with makeup — proving that a bit of creativity and courage can indeed orchestrate a whirlwind journey in the online world.
