Krista Ripma is a name synonymous with authenticity, innovation, and transformative marketing strategies. As the CEO and Founder of Authentic Audience, a boutique digital advertising agency, Krista has spent over a decade mastering the art of building powerful online presences, tripling brand awareness, and coaching hundreds of business owners to find and articulate their true voices. Her journey in the marketing world is not just about creating campaigns; it’s about weaving personal passions with digital platforms to foster genuine human connections that drive success.

In 2017, Krista Ripma founded Authentic Audience with a clear mission: to bring authenticity to the forefront of business and marketing. Dissatisfied with the conventional methods prevalent in the industry, Krista set out to create a space where genuine connection and integrity would be the cornerstones of all marketing efforts. The landscape was daunting, especially given that women-owned businesses made up only 1% of the 40,000 marketing agencies in the U.S. However, Krista’s belief in authenticity as the highest frequency proved to be a game-changer. When marketing is approached from a place of genuine intention and truth, she argues, everyone benefits.

A Unique Approach to Marketing

What sets Authentic Audience apart in the crowded world of digital marketing is its unique blend of strategic brilliance, creative vision, and data-driven analysis. The agency’s campaigns are not only aesthetically stunning but are also crafted with meticulous attention to detail, leveraging exclusive digital tools and proprietary data to reach target audiences effectively. This female-run and owned company prides itself on its distinctive design and strategy, which, combined with in-depth business education, provides clients with comprehensive marketing solutions.

Core Values Driving Success

At the heart of Authentic Audience are the core values of authenticity, integrity, service, connection, and a higher purpose. These values are not just words but guiding principles that shape every aspect of the business. Krista believes in the power of service and genuine connection, ensuring that every campaign and client interaction is rooted in these fundamental beliefs. By fostering an environment where authenticity thrives, the agency creates meaningful connections that resonate with audiences and convert to real, scalable revenue.

The Self-Promotion Method

One of the standout programs offered by Authentic Audience is Krista’s best-selling program, Shift into Self-Promotion. This program goes beyond a mere marketing strategy; it’s a philosophy rooted in self-love and service. “This method is essential in achieving success, and the authentic approach we teach transforms our client’s businesses and lives,” shares Krista.

Krista believes that self-love, service, and self-promotion are deeply intertwined. For her, promoting one’s work is a testament to the love one has for oneself and the desire to provide service to others. She has observed that working with someone who is not only committed to their work but also passionate about their purpose and message, eager to share and create from that place, makes a significant difference. She has personally witnessed the transformative power of adopting a self-promotion mindset. It feels almost magical – the way the energy shifts, the buzz it generates, and the potential for virality.

People can sense this energy. The ripples extend far beyond marketing tactics; they touch hearts and forge meaningful connections

According to Krista, self-promotion serves one’s purpose. When individuals share their gifts with those they are meant to serve, it becomes a natural extension of their passion and purpose. She emphasizes that self-promotion isn’t just about promoting oneself; it’s about promoting the ideas, dreams, and visions that one holds dear.

Krista shares that brands with founders who have strong personal brands are 70% more successful. This success stems from the fact that people follow people, trust people, and buy from people.

The Self-Promotion Method teaches clients how to market themselves from a place of truth and authenticity, transforming their businesses and lives in the process.

Providing Value Over Leading with the Sale

A critical insight that Krista shares, one that has been published in Forbes, is the importance of providing value before leading with the sale. In a digital age where users are bombarded with sales pitches, it’s crucial to build trust and awareness first. Krista advocates for warming up the audience with valuable offers, such as free webinars or online training sessions, before presenting the sales pitch. This approach not only earns the trust of prospective customers but also ensures a sustainable and long-term relationship.

Krista Ripma: Beyond Business

Apart from her role at Authentic Audience, Krista is also the host of the Authentic Audience Podcast, a platform where she shares insights and interviews with industry leaders. She is the founder and lead facilitator of The Authentic Business Club, a community that supports entrepreneurs in building authentic businesses. Additionally, Krista leads the annual Body Mind Business Retreats in Baja, Mexico, where she guides participants through a journey of self-discovery and business growth.

Krista’s journey and her work at Authentic Audience exemplify the power of authenticity in business. By fostering genuine connections, providing unparalleled value, and staying true to core values, Krista and her team continue to transform the digital marketing landscape. Authentic Audience is not just a marketing agency; it’s a beacon for businesses looking to amplify their authentic voices and achieve lasting success.

Published By: Aize Perez