By: Chiara Accardi
Event design is a field that combines creativity and planning. Lauren Talt of Treemendous Florists has made a name for herself in this industry. She does more than just arrange flowers. Lauren combines floristry, event production, and public relations in her work. This unique mix of skills has made her stand out.
Lauren Talt’s work covers a wide range. She’s worked on TV shows and at big fashion events like New York Fashion Week. In each project, she transforms spaces and impresses audiences. Her ability to create memorable experiences has made her successful.
Today, we’re interviewing Lauren to learn more about her career. We want to understand how she combines different skills in her work. We’ll also explore what drives her to be innovative in the event design world.
It’s impressive how your work combines floristry with event production. What led you to create such an integrated strategy, and how is it possible to benefit your clients?
Thank you so much for that compliment. I never knew I was going to be a florist. My mother passed away when I was 23 years old, and she was truly my biggest fan. As a little girl, we were always watching design shows from HGTV to Project Runway. She would always say, “YOU COULD DO THAT LAUREN!!” I grew up with the encouragement to push the boundaries and go further than thinking outside the box. I decided to break the “box,” and whatever pops into my mind, I make.
Television productions have always been associated with extremely rigorous working regimes, stress, and pressure. In your experience in this medium, what do you think is the most important thing you have gotten from practicing it?
This is an excellent question. After my first Bravo experience in Bimini, I said to myself, “I am never working with these crazies again.” Five months later, I was back decorating the homes of Danielle Staub and Teresa Giudice. It took a lot of processing to do, including dealing with my everyday clients, for me to realize the stress and pressure that they are under themselves. For me, the best way to handle any situation is to be as helpful as possible. If I can manage to take the stress off of a situation for one of my clients, that is exactly what I do.
Given the fact that many businesses in the current world are operated and conducted with the help of digital platforms, in what ways has social media influenced your business approach and, specifically, your relationships with the clients?
I was very successful running the floral shop, but Social Media is what put my name on the map. That is where Danielle Staub of Housewives of New Jersey found my work, and two weeks later, I was filming her wedding in Bimini, Bahamas. I have also made so many incredible connections, and now, all of these new ventures are via social media. If you are kind and respectful and go for what you want while maintaining being humble- my advice is to send that DM, send that E-mail or make that phone call. It’s all available at the tips of our fingers. Creating something out of nothing is one of the most amazing feelings in the world.
The floral business market has many misconceptions. Which stereotype do you think is rather popular, and what trends can be observed in your creative practice in relation to it?
The largest problem people have today in regard to dealing with true high-end floral designers versus supermarket bouquets would be pricing. Florals in a luxury event cost money. For example, a lot of clients would walk in with these magnificent Pinterest ideas, not realizing the true cost of not only the florals but the hard dedicated work that goes into it.
Of all the projects that you have handled, do you mind describing to us your biggest project to this date in terms of difficulty and triumph over certain difficulties?
Right now would be the time to ask that as I just signed my contract with Jack Studios and am reaching out for Sponsors for DIAMONDS IN THE SKY Benefit New York Fashion Week Show, September 7th, 2024. Knowing I could do a show the proper and classy way to do it meant it was time to build my Dream Team. I am one of those “I believe it, I receive it” from the Universe type of women. Since the moment I had the epiphany that I should produce my own NYFW Show, there had been many downs, and in time, connecting with the right people and trusting my gut has served me so well. All of us. If I win, the Dream Team wins.
Innovation seems to be at the core of your business model. To keep on breaking barriers and moving forward, how can one sustain themselves in such an industry?
Most definitely, as I mentioned in an earlier article- Do not just think outside of the box. Break the box and build something fabulous with it. I find so much inspiration through nature and, ironically, my beautiful daughter Aurora, for who I am building this empire.
Published by: Holy Minoza
