By: Unstoppable Branding Agency

Thriving in the ever-changing real estate market can be challenging, but with the right strategies, success is within reach. Krista Mashore, a seasoned real estate expert, shares her insights and practical advice for both new and experienced agents. Her guidance covers essential aspects of the industry, from market trends and client management to effective marketing techniques. By leveraging Krista’s expertise, agents can enhance their skills, build stronger client relationships, and achieve greater success. Whether you’re just starting or looking to elevate your real estate career, Krista’s advice provides a roadmap to master the complexities of the market confidently and successfully.

For new agents stepping into the industry, Krista Mashore emphasizes the importance of establishing a strong local presence. “The finest thing you can do, whether you’re brand new or experienced, is to develop your brand locally,” she advises. Krista introduces the concept of being a Community Market Leader™ (CML), which means becoming a well-known figure in your community by creating hyper-local content.

She suggests using video to interview local businesses, professionals, and community heroes. “You need to become the mini mayor of your town, letting everyone know exactly what is happening,” she explains. By reporting on local events, market updates, and community news, agents can position themselves as the go-to resource. Krista also highlights the power of social media, particularly Facebook ads, to spread this content. “It is so inexpensive to run a Facebook ad that you can expose 30,000 to hundreds of thousands of people,” she notes. The goal is to ensure that the community sees you as a knowledgeable and active real estate agent.

Effective Strategies for Closing Deals

In today’s competitive market, Krista stresses the importance of being a skilled negotiator and understanding the needs of both buyers and sellers. “Learn to be a better negotiator,” she says. For buyers, this means asking the right questions to present offers that meet the seller’s needs beyond just the price. Factors like the seller’s timeline for moving and whether they need a rent-back can be crucial in crafting a competitive offer.

She also emphasizes the importance of knowing about various loan programs and grants available to first-time home buyers, veterans, and local heroes like teachers and police officers. Krista points out the importance of reciprocal transactions, where both a buyer’s agent and a seller’s agent work together to facilitate the sale. “Work for your clients but work together as agents as well,” she advises, stressing the collaborative nature of successful real estate transactions.

Maintaining Client Relationships Amid Market Volatility

Amid the current market volatility, Krista maintains client satisfaction by staying top of mind through valuable content about the community. She regularly hosts customer appreciation events such as casino nights, movie nights, scavenger hunts, fundraisers, and food drives. “Being as client-centric as possible is key,” she says. Additionally, she provides clients with regular market updates, sending a Current Market Analysis every six months, accompanied by a video review.

To navigate the challenges of the current real estate market, Krista emphasizes the necessity of a robust Customer Relationship Management (CRM) system. “A CRM is essential, and one thing agents don’t think about,” she notes. According to Krista, many agents fail to view their business as a business, leading to a high dropout rate. A good CRM helps manage the entire sales cycle, from marketing and lead generation to transaction management and client retention. Krista’s own CRM, the Mashore Method, encompasses all these functions, providing a comprehensive solution for real estate professionals.

She also highlights the importance of showcasing properties through video tours, 360 tours, drone footage, digital marketing, staging, and ad campaigns. “You have to get massive exposure to the home,” she advises. By utilizing these tools, agents can ensure their listings stand out in a competitive market.

Success Stories: Overcoming Market Challenges

Krista shares inspiring success stories of agents who have thrived in the current market by embracing innovation and community-centric approaches. She recounts the journey of Sarah Francisco, who became the #4 agent in her small town within just three years, and Shannan Alva, who significantly increased her transaction volume through strategic marketing and client-centric practices.

Krista also highlights a recent success story where her team took over a stale listing that had been poorly marketed. “The seller fired their agent because the home had horrible photos, no video, nothing on the web, no staging, no marketing,” she recalls. Her team implemented a comprehensive digital marketing strategy, including high-quality video tours, neighborhood campaigns, and digital ads. The result was a complete turnaround, with the listing poised to sell well above the average market price.

Krista Mashore’s insights and strategies provide a roadmap for real estate agents to navigate today’s market successfully. By developing a strong local brand, honing negotiation skills, maintaining client relationships, leveraging technology, and embracing innovative marketing approaches, agents can thrive despite the challenges posed by the current market landscape.

Published By: Aize Perez