By: Elena Mart

With so much of today’s content consumption coming in quick TikTok-sized bites, longer-form content platforms and creators are finding ways to fill in the gaps. One such creator is Brian Lofrumento, host of the Wantrepreneur to Entrepreneur Podcast, which has become one of the leading 1.5% of all podcasts globally, serving entrepreneurs and those wanting to be entrepreneurs five times per week with nearly 900 episodes and counting.

“I’m just as guilty as anyone else when it comes to consuming short-form content,” said Lofrumento. “But the reality is, the TikTok world we’re living in can give us small boosts of inspiration, motivation, and ideas, but it’s hard to go deep and find the impactful stuff when every 60 seconds you’re onto the next thing. It’s more likely to create mind clutter rather than orient us long-term on the correct path.”

When it comes to the impactful stuff that Brian mentions, it’s easy to see how he and his lineup of guests are offering that to listeners in over 150 countries. With so much entrepreneurial content available inside courses, in books, on podcasts, and on every social media platform, Brian has created an environment where real-life entrepreneurs share not only their stories, struggles, and strategies but also where they generously and transparently reveal the things that have worked for them and the things that haven’t.

A Unique Coffee Shop-Style Conversation

At the heart of what makes Brian’s approach to long-form business content and the conversations he has with his guests so unique is his unfiltered excitement and curiosity. With most of their episodes in the 35-minute range, no two episodes are the same as there are no pre-planned questions, meaning the show’s lineup of entrepreneurial guests and experts show up leaning exclusively on their unique experiences, stories, and perspectives.

The end result is raw and real conversations that don’t feel like the speakers are on a stage separate from the audience; instead, it feels like you’re sitting in a coffee shop with fellow entrepreneurs and eavesdropping on the real and raw stuff that they discuss amongst themselves in everyday life.

“I always get a kick out of when people ask us to send over our list of questions ahead of our recordings, because quite simply: there is no list!” Lofrumento shared. “Too many times when you tune in to a podcast or webinar or livestream, everyone seems so polished and like their lines are rehearsed and like you’re only being fed some pre-planned talking points and marketing lines that have been used in sales conversations and ad campaigns.

“Our listeners really love the fact that our conversations go wherever curiosity takes us. I’m a big believer that the good stuff always comes out when we speak from the heart and from our own personal experiences and reflections, and it’s why I’m always so amazed with how intentional and thoughtful our guests are in sharing their advice and wisdom with our audience.”

This conversational approach not only resonates with the show’s audience, but is praised by the entrepreneurs who reveal-all on the show.

“Brian is an incredible host – the energy he brings is everything,” said Dan Mott, the founder of SIX3MEDIA. “The way he asks questions and weaves a story together is magic. You’ll feel like a rockstar in the studio and while listening to your episode afterward.”

If this approach sounds uncomfortable and like guests may be flying by the seat of their pants, it’s one that Brian has refined over nearly 900 episodes and hundreds of conversations with entrepreneurs from all industries, all stages of growth and all backgrounds.

“Brian has a unique talent for extracting valuable insights while making you feel extremely comfortable and at ease,” remarked Sannette Coetzee, the CEO of Acolar.

Content For Entrepreneurs, By Entrepreneurs

It’s easy to tune in to the show and hone in on the ideas and strategies shared by the guests who generously share their stories and strategies, but part of the magic behind the scenes is that the show host himself is an entrepreneur. Brian started his first business at the age of 19, and 16 years later, he’s amassed a portfolio of businesses that have given him real-life experiences, strategies, and lessons to inject into these conversations and episodes.

“At the end of the day, the conversation moves the world forward,” said Brian. “And the best form of conversation is when two people are engaged in listening, and both are committed to offering their perspectives for the betterment of everyone involved. The fact that I’m able to have incredible conversations with amazing thinkers and entrepreneurs and get to find ways to contribute my own stories and lessons along the way is why I always tell people I have the best job in the world.”

Indeed, Brian’s unique insights not only add value to the content his show creates for listeners but also enhance the lessons and advice shared by guests. By offering his own real-life examples, Brian helps to craft dynamic and entertaining conversations even over the show’s long-form audio content, and his analogies and personal insights help to strengthen and echo guests’ own advice and strategies, ensuring that each and every episode leaves listeners feeling more motivated, more confident, and clear on the action steps to grow a successful business.

The result of all of this is a global fanbase of both “wantrepreneurs” and entrepreneurs, all of whom are defying the odds in a short attention-span world and deepening their knowledge, broadening their perspectives, and taking action in a world where creating – not consuming – is the force that drives people forward.

You can find new episodes of the Wantrepreneur to Entrepreneur Podcast online or anywhere that you follow your favorite podcasts.

Published By: Aize Perez