By: Aubrey Chandler
Adriana, tell us why and how you decided to launch your own vegan skincare line?
Following an illustrious 25-year career as an actress and TV host, I embarked on a new journey in 2018, venturing into the beauty industry with the launch of CATANO BEAUTY, a vegan skincare line. This decision was fueled by my personal quest for effective skincare solutions. Over the years, I tried countless luxury, medical-grade, and drugstore products, only to be consistently disappointed by their inability to deliver on their promises. As the beauty editor for Eventos Magazine since 2012, I had the privilege of testing hundreds of brands, yet I found that none truly provided the radiant, healthy skin they claimed.
Recognizing this significant gap in the market, I felt inspired to create a luxury skincare line that would be both accessible and effective for women throughout the United States. Since its inception, CATANO BEAUTY has attracted a devoted following, with numerous customers sharing their remarkable transformations after using our products. Interestingly, many husbands have also become fans, leading to repeat purchases for their own skincare routines.
What challenges and lessons have you learned?
The journey to establishing a successful business is often fraught with challenges, each serving as a valuable lesson in resilience and adaptability. One of the most significant hurdles for small business owners is managing unforeseen expenses. For example, an initial budget of $10,000 can quickly escalate, tripling due to various unexpected costs. Packaging issues and minor mishaps are common along the way, but each challenge has fortified our resolve and expanded our operational knowledge.
Navigating these obstacles has underscored the importance of being flexible and prepared for the unexpected. It’s crucial to have contingency plans and to approach each problem as an opportunity to learn and grow. This mindset has been instrumental in overcoming hurdles and ensuring the continual progress of CATANO BEAUTY.
What would you like the readers to know about Catano Beauty?
Since 2018, CATANO BEAUTY has been at the forefront of the vegan, cruelty-free skincare movement, leveraging the power of plant-based ingredients. Our products are meticulously formulated to cater to all skin types and ages, achieving exceptional results for women aged 18 to 65. By utilizing natural, plant-derived ingredients, our formulations help balance the skin’s pH levels, fostering a healthy, radiant complexion.
Our commitment to quality and excellence in skincare has not gone unnoticed. In April, we were honored to receive the prestigious NEW YOU BEAUTY AWARD from NEW YOU MEDIA for our Bakuchiol You Glo Serum. This recognition is a testament to our dedication to providing high-quality, effective skincare solutions.
We believe in the transformative power of plant-based skincare and are passionate about delivering products that make a genuine difference in the lives of our customers. Our mission is to continue innovating and offering skincare solutions that are both luxurious and accessible.
To stay up to date with Adriana and the latest from CATANO BEAUTY, follow us online at:
Website: www.adrianacatano.com
Instagram: @adrianacatanoofficial & @catanobeautyinc
Facebook: @catanoofficial & @catanobeauty
Through dedication, perseverance, and an unwavering commitment to quality, CATANO BEAUTY continues to grow, inspiring confidence and beauty in women everywhere. Our journey has just begun, and we look forward to many more years of innovation and excellence in skincare.
Published by: Martin De Juan
