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“Nature is the best ally in our desire for perfect health and beautiful appearance,” shares Sheetal Rawal, founder of USA’s leading Ayurvedic-based skin care products, Apsara Skin Care.
The beauty industry has seen an increasing number of consumers seeking natural and holistic alternatives such as Ayurvedic skincare. With its deep-rooted traditions and ancient wisdom, Ayurveda offers a holistic approach to skincare that is capturing the attention of beauty enthusiasts worldwide. Sheetal Rawal has successfully built a pioneering Ayurvedic skincare brand that believes in the centuries-old practice and is positioned to shape the future of the beauty industry.
As the demand for natural and sustainable beauty products continues to surge, Rawal’s insights shed light on the rising popularity and potential impact of Ayurvedic skincare. According to market research, the global skincare industry is projected to reach a staggering $189.3 billion by 2023. The trend toward natural and organic products is gaining significant momentum within this industry, with Ayurvedic skincare positioned to play a transformative role.
The rise of Ayurvedic skincare
The beauty industry is no stranger to trends, but Ayurvedic skincare has managed to carve its niche, focusing on balance, harmony, and natural ingredients derived from botanical sources. According to industry forecasts, Ayurvedic skincare products are expected to grow significantly, driven by consumers’ increasing awareness of the harmful effects of synthetic chemicals and a desire for sustainable and ethical beauty practices.
Ayurvedic is a 5000-year-old system of health and well-being originating from India. According to Rawal, Ayurvedic skincare stands apart from other beauty regimens as it is rooted in a holistic approach, which takes into account individual doshas, or mind-body types, to customise skincare routines and address unique skin concerns. Beyond products, Ayurvedic skincare emphasizes the importance of self-care rituals and lifestyle practices to promote overall well-being. From mindful eating and exercise to stress management and meditation, Ayurveda encourages a holistic approach to beauty that extends far beyond skincare products alone.
Ayurveda recognizes that each person is unique and requires personalized care, and this philosophy is mirrored in Apsara Skin Care’s commitment to providing tailored solutions for its customers. Rawal explains, “Ayurveda is not just about the external application of ingredients; it is a way of life that encompasses overall well-being. It’s about achieving a harmonious balance between mind, body, and spirit.”
Leveraging Rawal’s scientific expertise
Sheetal Rawal, a scientist in human genetics turned skincare go-to expert, has been at the forefront of this paradigm shift, offering a range of natural, Ayurvedic skincare products that resonate with consumers seeking effective and mindful alternatives. She started Apsara Skin Care in her kitchen, formulating products made from 100% natural ingredients, drawing inspiration from her Indian heritage and the principles of Ayurveda.
“It started when I entered my pre-teen years,” Rawal recalls. “Of course, I had no idea that my hobby would lead me anywhere outside the kitchen where I mixed up all sorts of spices & herbs to make interesting skincare potions. I used them on myself mostly.”
Born out of Rawal’s desire for flawless skin using natural ingredients, Apsara Skin Care has become a symbol of authenticity and efficacy in the beauty and wellness industry. Her background in human genetics gave her a unique perspective, allowing her to blend ancient Ayurvedic knowledge using essential oils, herbal extracts, waxes, tinctures, and other natural elements to create consistent formulas. Combining her expertise in Ayurveda and genetics, she developed a line of effective and all-natural Ayurvedic skin care products that are both safe and effective.
Rawal, having struggled with skincare concerns and overcoming them, created skin care formulations targeting skin and other beauty care concerns. Early in her exploration, she was able to invent a serum and a face mask for her use that led to favorable results, her acne disappeared, and her skin looked radiant. She jokingly shares, “People tell me I am the best ad for my products because I experienced how they worked.”
Rawal’s experiments with natural ingredients led her to discover their remarkable benefits for her skin. Her fascination with Ayurveda further fueled her passion for developing cruelty-free beauty care products.
With Apsara’s holistic approach, Sheetal Rawal’s commitment extends beyond skin care products. She also uses her platform, blog, podcasts, and an extensive collection of homemade skincare recipes to share her knowledge and empower others to embrace natural ingredients. She has opened doors to a future where natural ingredients and ethical practices take center stage by combining ancient wisdom with modern science.
Presenting Apsara’s Ayurvedic skincare line
The Sanskrit word, Apsara, means a woman of unsurpassed beauty. From the company name itself, Apsara Skin Care aims to make women feel their best selves with products available to address their skin concerns. The skincare brand presents a range of products — from cleansers and moisturizers, serums, and face masks that adhere to Ayurvedic principles, carefully formulated to address various skin concerns while nourishing the skin with natural ingredients.
One of their best-selling products, the ROOP Saffron Bright Skin Potion, has gained recognition for its unique saffron-based formulation, offering antioxidant and skin evening-out properties that reduce the appearance of dark spots for that even glowing skin.
Sheetal Rawal shares the most satisfying aspect of this journey, “Hearing from users that their skin is radiant after going natural with Apsara and that their skin and hair concerns have been resolved, they tell me they are never going back to using run-of-the-mill products filled with harsh chemicals. It was the best thing.”
Charting a path forward
Sheetal Rawal concludes, “Ayurvedic skincare is not just a passing trend but a timeless practice deeply rooted in people’s rich heritage. They can reconnect with nature and nourish their skin with the power of natural ingredients by embracing Ayurveda. It’s about bringing harmony and balance back into the beauty routines.”
As Apsara Skin Care continues to thrive and make strides in the beauty industry, Rawal’s scientific background as a licensed scientist in human genetics sets her apart as a credible authority, bridging the gap between ancient wisdom and modern skincare needs.
