More people are moving away from heavy, overly processed, or unhealthy options and gravitating toward plant-based beverages that feel cleaner and easier on the body. They want drinks made from ingredients they recognize, formulas they can understand, and labels that show exactly what they’re putting into their system.

Enter Jubi Brands, a Bedford Hills–born company built around that same idea of clarity and approachable plant-based support. Its flagship shots, one centered on Lion’s Mane and the other on Kava, are helping define the brand’s role in a category that takes transparency and simplicity as two core pillars.

A Changing Marketplace for Functional Beverages

Across retail and e-commerce channels, functional beverages are picking up momentum as people look for simple ways to stay focused, feel calmer, and keep their day running smoothly.

There’s a rising interest in nootropics, adaptogens, and plant-based stress-relief ingredients, largely because they’re known for providing all-natural support throughout the day in a way that leads to more long-term benefits than traditional stimulants. Many shoppers connect these ingredients with clearer thinking, steadier moods, and an overall feeling of clarity that helps them get through the day, whether that’s a busy day at work, a long trip, or just running a lot of small errands back to back.

While this is an international trend, it’s particularly visible in the United States, which makes up 44% of the global functional drink market, and it’s driven heavily by Millennials and Gen Z, who together account for more than 41% of annual wellness spending. Their buying habits reinforce a demand for products that feel safe, straightforward, and genuinely honest about what they deliver.

Jubi Brands: A Purpose-Built Wellness Brand

Jubi Brands began in Bedford Hills with a simple goal: to make plant-based options an off-the-shelf option that’s both tasty and helpful. The company blended long-standing botanical knowledge with dependable manufacturing practices, building the business with a notion of full transparency from the start.

The brand’s Chief Marketing Officer Matthew Delmore puts it as such. He describes Jubi as a company built “for people who want wellness to feel uncomplicated, like something they can trust,” adding that the team’s priority has always been “showing exactly what goes into each bottle and why it’s there.”

The main goal for Jubi’s products is to fit naturally into regular life while still holding a high standard for quality. The company develops small-format functional shots that can be taken right away, with no need for additional steps, with the intent of supporting focus, calm, and general balance without any extra additives.

The way Jubi keeps its products practical and rooted in familiar botanicals has helped the brand build a steady, recognizable presence in the wellness space.

Its Two Flagship Products: Lion’s Mane And Kava

Jubi’s early growth has been fueled by two key offerings at the center of its lineup: a clarity-focused shot built around Lion’s Mane and a calming shot built around Kava.

Lion’s Mane is a mushroom that can be useful to feel a little sharper and more awake throughout the day. Jubi builds on that idea by offering a small toasted-coconut shot that delivers 80 mg of caffeine. It’s the kind of pick-me-up someone can grab as they’re moving through their day, whether they’re heading into work, tackling a long to-do list, or just trying to stay alert without going overboard.

In parallel, Kava comes from a root long tied to the feeling one looks for when easing into the end of the day. It has become a go-to for people who want a sense of unwinding without alcohol or heavier stress-relief habits. Jubi’s version delivers 500 mg of kavalactones in a quick, portable shot with a naturally sweet strawberry profile, which adds a gentle flavor feel without extra fuss — an easy way to settle into the evening or soften stressful moments throughout the day.

Across all of its products, every batch is lab-tested and produced in an FDA-registered, GMP-certified facility, letting customers know what they’re drinking and how it’s made. That level of oversight ensures that each shot maintains consistent quality and safety throughout.

A New Way To Deliver Plant-Based Products

Currently growing its footprint, Jubi Brands is focused on rounding out its lineup with new formats, each with different flavor profiles, in an attempt to meet as many tastes and everyday needs as possible. The team continues to introduce new options while expanding its education efforts, helping shoppers understand not only what’s in each Jubi shot but also what matters most when shopping for functional wellness products.

Jubi Brands’ Lion’s Mane and Kava shots remain clear examples of its approach: products designed to fit easily into how people work and live while staying grounded in labels and processes that anyone can trust.

Disclaimer: The information provided in this article is for general informational purposes only and should not be construed as health or medical advice. Readers are encouraged to consult with a healthcare professional before making any decisions regarding their health or wellness routines.