At different stages of our lives, we begin consuming age-appropriate drinks that quickly help us form an opinion on the drinks we love to drink and those we could do without.
Our palette changes as we do so it’s not surprising that the more social events with colleagues or summer barbecues, the more decisive we get. Before you know it, you have an alcohol-based drink for every occasion and normalize that it is part of truly enjoying the event, regardless of the downsides of drinking alcohol-based drinks and its lack of health benefits.
Non-Alcoholic drinks are on the rise
Maybe it was partly due to the pandemic, which reminded the population to be more health conscious than ever before, that people started to consider that the negative effects of alcohol might not be worth it and therefore, we saw non-alcoholic drinks on the rise. To give you an idea, non-alcoholic spirit sales have increased by 600% from 2020 to 2021 and non-alcoholic wine by 300%.
That’s a huge increase, with no signs of this market stopping as a foundational consumer base is ready to get at it. So now it’s all about considering what are the best available options and understanding the benefits of drinking non-alcoholic beverages.
Refined flavor without the need for alcohol
“At AB0VE, we believe that non-alcoholic drinks will become a staple option next to the drinks, sodas, energy drinks and juices offered at a party or event.” states SVP, Greg Dobbin. “No party should be without a non-alc option.” AB0VE is a high-quality line of ready-mixed alcohol-free cocktails, providing an elevated twist on your favorite mixed drinks with a genuine taste experience (and no negative side effects). It’s all about enjoying your drink knowing its refined formula is crafted to deliver on flavor with the same type of kick one gets from an alcohol-based beverage.
Many people are looking for alternative and healthier beverages to consume in response to the increasing frequency of social events with family, friends, and co-workers. The inherent health benefits of consuming a non-alcoholic beverage like AB0VE is you’re able to sip your favorite cocktail without the concerns about alcohol damaging the body, affecting your mental health or feeding into negative habits.
Do non-alcoholic drinks taste good?
In the early days of non-alcoholic beverages, especially those geared towards mimicking cocktails’ flavors, it was a mixed bag. Sometimes the flavors were captured well, but when it came to the sweeter options, they would fall short and often be too sweet compared to the classic drink themselves.
At Boom Beverage, they have taken it upon themselves to remedy that with their ready-to-drink AB0VE line. “They say you can’t have your cake and eat it too; we’re proving them wrong. AB0VE is about giving consumers an option that allows them to feel like they don’t have to make a sacrifice, so they can participate in the cocktail experience their own way. Don’t take our word for it, we have submitted AB0VE to the International Wine and Spirit Competition (IWSC).” says Dobbin. The IWSC is the world’s largest and most influential low & no and alternative drinks awards. IWSC stands apart with over 50 years’ experience, some of the world’s most eminent drinks professionals, a market-driven approach, and exposure to buyers and influencers. Each year the competition receives entries from over 90 countries worldwide and the awards given by the competition are considered as high honors in the industry.
Award Winning Accolades
AB0VE selected their Whiskey Cola and Gin & Tonic ready-to-drink options. In the end, both received rewards and accolades.
AB0VE Gin & Tonic
This ready-to-drink beverage gained silver for its flavorings. Specifically, its pleasing herbaceous aromas, with a balance of elderflower and citrus. In addition, it had the kick from the capsicum and refreshing bitterness to it.
AB0VE Whiskey and Cola
This canned cocktail was awarded bronze. It’s a delicious, balanced cola with hints of whiskey throughout every single sip. It has that medicinal herbaceous aroma and essence coming off it as well. This is an excellent option for that summer heat and chilled by having it on the rocks.
The future of non-alcoholic beverages
This is being adopted by younger generations, especially young millennials and Gen Z, as people continue to care about an active and mindful lifestyle. As more and more people have a better understanding of the best tasting and award-winning non-alcoholic beverages available to them, the more we expect to see this market grow as an alternative to alcoholic drinks and the standard soft drink industry.
For more information, go to www.boombev.com .
Opinions expressed by NY Weekly contributors are their own.