Intro by Deedee Barrientos
Skincare has become a giant industry spanning continents and countries worldwide. Economists estimate that by the year 2028, the skincare and beauty industry would reach $145.82 billion USD in profits globally. This comes as no surprise; within every social media platform, there are countless influencers displaying and promoting beauty products to the delight of millions of viewers across different age groups. It’s a competitive business model for the brightest and loudest of products. From lifestyle magazines, to independent vlogging partners, it seems like everyone’s on the lookout for the newest beauty care product to drop in the market.
Among these countless beauty specialists, there are still these talented people, hard-working individuals who saw opportunity in the hectic, plasticine growth of the skincare industry and wanted to leave their own mark. Some sought avenues through combining ease of use- wonderful products geared towards mothers, or perhaps gentler alternatives for the skin-sensitive of us all. Some seek to redefine the beauty industry and return it to its roots; organic, home-based and for the lover in us all.
Ella V is all about her family and friends. For the creator of VGlow Beauty Bar, her brand represents well-being and learning to love oneself. The brand displays this through its carefully crafted, environmentally friendly products. This type of love and care extends not only to its products, but also to its spas. At the spas, clients’ concerns are delicately tended to in order to ensure they feel the genuinity of the Ella V’s products and services. However, these values stem from the love and respect that she has for her family. To this day, Ella’s close family and friends continue to inspire her as she maps out the future of her self-love and health focused company. Although her vision for the brand’s next steps is not yet clear, she trusts that her faith in her family and God will guide her to make the right choices.
In this interview, we asked Ella more about her business, and gave us insight into her creative process.
What makes you happy?
Being with my family and friends. Eating, traveling, and laughing.
What is your overall vision?
When women support each other, incredible things happen.
Where do you see yourself in 5 years?
In 5 years, I envision myself as an ambassador of healthy, radiant, VGlowing skin.
If you were a book what would the title be and why?
I am VGlow by Ella V because I am an empowered woman!
Best advice to give to your audience/fans?
If you feel that you are failing in anything you do never quit! There is always a greater purpose.
How do you stay on top of your game?
I start my day meditating and strengthening my faith with God. Being kind and staying humble
What is your higher purpose?
To globally empower women through inner and outer beauty.
What are you most passionate about? And why?
My passion is giving importance to holistic well being. Our body is a temple that we should not take for granted.
