Established to close the financial gender gap, Dow Janes is now the world’s largest financial education company focused on women+.
Founded in 2019, Dow Janes wanted to create something different to the financial industry – which was historically built by men, for men. Less than five years later, Dow Janes represents the world’s largest female-focused personal finance company.
Dow Janes is a financial education organization that exists to put women+ firmly in control of their money. Dow Janes believes women+ with money have more choices and louder voices. Since 2019, they have been on a mission to bolster the financial confidence and positions of women+ worldwide.
Much of Dow Janes’ success rests in its approach to female-focused personal financial education. Led by co-founders Britt Williams Baker and Laurie-Anne King, they and their team have developed a highly empowering, whole-person approach money. The company believes that managing money doesn’t have to be challenging and that women+ needn’t do it alone. And therein lies its success.
Over 400,000 women+ have taken free online classes with Dow Janes. A further 16,000 women+ have subsequently enrolled in direct coaching and training programs. That includes Million Dollar Year, a year-long group coaching program, and Dow Janes’ Wealth-Building Accelerator. Wealth-Building Accelerator is a 1:1 program designed to help women+ save and invest an extra $10,000 annually.
In August 2023, Dow Janes launched Intentional Investing. Intentional Investing is its advanced investing course for women+ ready to become confident investors with their own portfolios. The organization and its team also provide abundant free education-focused content for women+ worldwide via social media.
As the largest female-focused personal finance education company, Dow Janes continues to realize its vision of an equitable world where women+ hold half the wealth, influence, and power required to nurture themselves, their families, their communities, and the planet.
About Dow Janes
Dow Janes, the world’s largest female-focused personal finance company, is for women+, by women+. The company is 100 percent female-owned and led, co-founded by two women in their 30s who successfully built a collective $6 million fortune.
Co-founder and chief creative Laurie-Anne King paid off $40,000 of debt and later built a portfolio worth over $3 million. Meanwhile, co-founder and CEO Britt Baker is a Harvard Business School Graduate who nurtured an investment portfolio valued at over $3.5 million by age 35. To find out more, visit DowJanes.com.
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