By: Yuliia Khvashchak
Becoming a champion in the field of permanent makeup is not just about titles and recognition. It’s a path that requires mastery, discipline, a strategic mindset, and proper preparation. This is exactly the path Yuliia Khvashchak followed—from a PMU artist to becoming a champion in the United States. She is now preparing to represent the USA at the World Championship.
Yuliia moved to the U.S. in 2022 and decided to compete in her first-ever championship in 2024. It was a dream and a major step forward in her professional development. That dream quickly turned into reality when she won first place in both the lips and brows categories at the Worlds USA international competition.
The emotions were unforgettable: pride, happiness, and a sense of fulfillment. It was proof that anything is possible with enough effort.
Why Compete in PMU Championships?
According to Yuliia, competitions in the PMU industry offer much more than just a title:
- A boost in professional skills
- New opportunities for career growth
- International recognition
- Networking and knowledge exchange with top-level artists
How to Prepare for a Championship: Yuliia’s Method
Choosing a Category and Studying the Rules
Yuliia carefully studies the rules and categories of each competition. Categories usually include:
- Brows: powder, hair strokes, combination
- Lips: watercolor, lipstick effect
- Eyes: lash enhancement, shaded eyeliner
- Latex work
She pays close attention to:
- Technical requirements
- Time limits (usually 2.5–3 hours)
- Judging criteria — even pigment application, shape, trauma level, and cleanliness of the work
Choosing the Right Model
Yuliia considers model selection crucial to success. Her model must have:
- Healthy, scar-free skin
- Symmetrical, harmonious facial features
- No old PMU (unless it’s a correction category)
- Responsibility – punctual and follows aftercare instructions
Perfecting the Technique
To win, the technique must be flawless. Yuliia focuses on:
- Perfect sketching (using thread, pencil, concealer)
- Controlled, precise hand movements
- Proper pigment depth to minimize trauma
- Practicing on both latex and real skin of different types
Psychological Preparation and Speed Training
In competitions, it’s essential not only to create a beautiful result but to stay within the time limit. Yuliia trains with a timer at home, focuses on the process, visualizes victory, and uses daily affirmations to maintain mental strength.
Championship Day: What to Keep in Mind
- Arrive early – for registration and setup
- Check all equipment – machine, cartridges, pigments, antiseptics
- Prioritize quality over speed – the jury evaluates cleanliness and precision
- Present your work well – high-quality photos may influence the final decision
How Are Works Judged?
The jury evaluates:
- Shape and symmetry of the sketch
- Even pigment application
- Color selection suited to the model
- Harmony with the facial anatomy
- Overall cleanliness and technique
- Immediate appearance of the result
What to Do After the Championship?
- Use your victory in marketing – post certificates and share your experience
- Analyze mistakes – every competition is a learning opportunity
- Keep competing – each event raises your level of expertise

Summary
Victory is not just about talent. It’s about preparation, discipline, and mental resilience. Yuliia Khvashchak is a vivid example that anyone who puts in the effort and never gives up can become a champion.
Yuliia Khvashchak – USA Permanent Makeup Champion 2024
- Website: Yuka Permanent Makeup Studio
- Instagram: Instagram
Disclaimer: The views and experiences shared in this article reflect the personal journey of Yuliia Khvashchak and are intended for informational purposes only. The techniques and strategies discussed may not guarantee similar results for all individuals, as outcomes can vary depending on skill, preparation, and various other factors. Always consult with a professional before engaging in any permanent makeup practices.
Published by Jeremy S.