Feature

Skiing to New Heights with World Pro Ski Tour Partnerships Offers Brands Worldwide Exposure and Unforgettable Experiences

March 5, 2024

Imagine hitting the slopes, the powder fresh beneath your skis, the crisp mountain air filling your lungs. You’re not just there for the thrill of the descent, but also to be part of a high-octane, professional sporting event that attracts the crème de la crème of the skiing world. This is the panoramic backdrop for partners of the World Pro Ski Tour (WPST): a platform where the atmosphere of competition meets the pinnacle of brand exposure and hospitality.

CEO of the WPST, Jon J. Franklin emphasizes the rich historical roots of the Tour stretching back to the 1960s and points out the modern showcase of Olympic, World Championship, NCAA, and National Champions from across the globe that compete currently. With over 25 Olympic skiers from over a dozen countries descending upon North America’s most revered ski areas, the WPST isn’t just a trophy chase: it’s a full-blown marketing juggernaut for its partners.

Why would your company carve a path through the snow and align with the WPST? As Franklin puts it, “The World Pro Ski Tour delivers for the racers and the sponsors on a World Class level from the best ski areas in North America.” This isn’t mere hyperbole. This partnership guarantees network TV exposure and a global livestreaming audience, creating an inescapable buzz that transcends geographical barriers.

Your brand could be splashed across TV screens in carefully crafted product vignettes, turning passive viewers into potential customers impressed by the association with top-tier athletic talent. This relationship between product and podium doesn’t merely create awareness but cements credibility by linking with the tour’s elite competitors—athletes who embody dedication, precision, and excellence.

The WPST doesn’t just stop at visual impressions. When companies become partners, they unlock the potential for hands-on impact through sampling opportunities at some of the world’s best ski areas. Picture products going from hand to hand, shareable moments that transition from the tangible world to the digital sphere with a hashtag and a story.

There’s an air of exclusivity to these partnerships, manifested through unmatched VIP hospitality. Companies don’t just get to slap their logos on a banner; they’re engaging in an immersive branding experience. This experiential marketing component stands out because it touches all senses, embedding brand engagement in the memory of every guest.

Key brands like Mazda, Seiko, Celsius, Jagermeister, Surefoot, and Revo understand this. They’re not just sponsors; they’re storytellers, leveraging the WPST’s platform to weave their narrative into the fabric of an exhilarating and visually captivating event. These brands bask in the reflected glory as they watch elite competitors duke it out in dual format races, a spectator-friendly showdown where there’s no doubt about who wins and who goes home.

The action unfolds in iconic locations such as Aspen, Steamboat, and Vail in Colorado, Bear Valley in California, with the grand spectacle of the World Championships held in picturesque Taos, New Mexico. It’s here that brands get a shot at not only nationwide, but global engagement, in locales that exude a glamorous yet adventurous spirit.

Joining the ranks of the WPST’s partners ensures more than just carving fresh tracks in the snow. It’s about becoming part of a story, the passion, and the thrill that is professional ski racing at its zenith. Brands seeking to build a legacy and connect with discerning audiences can start their journey by gliding into the WPST’s family, a decision that promises to bring their marketing strategy to the top of the world.

To find out how your company can partner with the World Pro Ski Tour, and to witness the exhilarating blend of competition and prestige, visit their website.