By: Maria Williams
In the vibrant heart of New York City, a name has begun to emerge as a standout in the bustling event scene: Oliver Putzer. At just 17 years old, this high school junior from the prestigious Dalton School on the Upper East Side is far from your average teenager. With a track record of hosting over 5,000 attendees across a diverse array of events, he is the brains behind The Brooks Group, a burgeoning full-service event planning and production company that has swiftly carved out a niche for itself amidst the competitive fervor of New York City’s event planning industry.
The inception of Oliver’s journey into event production traces back to the 8th grade, initially helping friends with their birthday party plans. His venture into professional event planning commenced with his close friend Julia Fox’s Birthday at TAO Downtown NYC, laying the groundwork for what would soon become The Brooks Group a year later. Guided by his partnership with an associate of age adept at navigating the business’s legal and operational facets, Oliver’s company has not only created memorable events but also contributed positively to society. His profound affection for animals has led to a commitment to donate a percentage of the company’s profits to various animal charities, reflecting a dedication to animal welfare.
Oliver’s initial foray into the official event production scene was “Valoras Vault,” a ticketed gathering for NYC high schoolers, which saw an attendance of over three-hundred and fifty teens and featured a performance by the up-and-coming artist Leeky Bandz. This event marked the beginning of a series of successful endeavors. He has since orchestrated more than 30 events, drawing crowds with a deep understanding of his audience’s preferences, which has been key to hosting thousands of attendees across his events.
At the core of The Brooks Group’s achievements lies Oliver’s keen business acumen. He leverages sophisticated promotional strategies and meticulous data analysis to track sales, connect with clients, and evaluate marketing effectiveness. This methodical approach has turned his vast network of contacts into a prized asset in the hospitality industry.
The Brooks Group stands out for its wide-ranging services, from detailed party planning to intricate event design & fabrication, along with specialized services that ensure each event’s unique setup and flawless execution.
But what truly sets The Brooks Group apart are the bespoke themed events that showcase an unparalleled level of creativity and attention to detail. “Each event is like a new canvas,” explains the mind behind the magic. “From masquerade balls that transport you to another era to futuristic tech parties that preview the world of tomorrow, we aim to create an immersive experience that resonates with our clients and their guests on a personal level” says Oliver.
Reflecting on his approach to event planning, Oliver Putzer shares, “I began to learn at a young age that events have the profound power to shape emotions through experiences. Being able to craft these moments, to create an atmosphere that leaves people feeling happier, more connected and empowered to express themselves, is what truly drives me. There’s a certain magic in seeing the joy and excitement on someone’s face because of something we’ve created.” This reflects Oliver’s deep-seated belief in the transformative power of events and his passion for creating moments that make people happy.
A recent highlight for Oliver was planning and executing a birthday party for his friend Jewel Walk, held downtown in NYC. This event welcomed over Two-Hundred guests and exemplified The Brooks Group’s capacity to create customized, memorable experiences. He continues to redefine what it means to celebrate, crafting events that are not just memorable but also deeply impactful. Oliver and his team value creativity, safety, passion, and respect, principles that permeate every aspect of their work, from event conception to execution. Their dedication to excellence has fostered strong ties with numerous venues and hospitality groups, including the renowned Dream Hospitality.
Central to The Brooks Group‘s ethos is a commitment to safety, particularly for underage attendees. The company boasts a specialized security service, expertly trained to manage events catering to minors, thereby ensuring a safe and secure environment that reassures parents about their children’s wellbeing. This focus on security underscores Oliver’s commitment to delivering not only unforgettable but also safe experiences for all guests.
Published by: Martin De Juan
