Kuala Lumpur, Malaysia – iGreenWarriors, the flagship environmental movement of JCI Entrepreneur Metropolitan (JCI E-Metro), has emerged as one of Malaysia’s rapidly growing youth-driven sustainability initiatives. Built on the mission to restore ecosystems, reduce carbon emissions, and empower communities with environmental literacy, the movement has expanded its impact from local neighbourhoods to nationwide and regional collaborations in a short period.
Established in 2024 and founded by Jason Teo, iGreenWarriors has mobilised thousands of volunteers across Selangor, Kuala Lumpur, Penang, Perak, Terengganu, Melaka, Johor, and through regional partnerships in Thailand, making climate action more accessible to communities of all ages. Through large-scale tree-planting programmes, marine conservation clean-ups, circular economy workshops, ESG education, and biodiversity restoration activities, the movement has collectively planted over 300,000 trees, removed considerable amounts of waste from coastal areas, and activated schools, SMEs, local councils, and youth groups to contribute to tangible environmental transformation.
A key driver behind the movement’s notable expansion is the Green Entrepreneurs Programme, a platform designed to equip young Malaysians with the knowledge, skills, and opportunities to build sustainable, climate-focused enterprises. By nurturing youth innovation and entrepreneurial leadership, the programme aims to empower aspiring eco-entrepreneurs to design practical solutions, lead community projects, and actively contribute to Malaysia’s green economy transition.
The success of iGreenWarriors is also strongly anchored in the visionary support of Ms May Lee of the Lee Ting San Group of Companies, whose belief that climate change is a critical and urgent issue that must be addressed collectively has played a significant role in strengthening the movement’s momentum. Under her patronage and leadership support, the Lee Ting San Group of Companies has demonstrated a commitment to climate responsibility and is positioned to support iGreenWarriors in combating climate change, supporting youth-led solutions that aim to create long-term environmental and social value.
Through its collaborations, iGreenWarriors works closely with government bodies, environmental NGOs, universities, and corporate sustainability teams to foster long-term, measurable impact. These collaborations are guided by clear project frameworks, community engagement models, and basic impact tracking to maintain accountability, continuity, and long-term environmental value. Key initiatives include restoring degraded forest reserves, driving zero-waste education in schools, supporting community farms, empowering youth climate champions, and advancing nationwide carbon-reduction awareness programmes.
These impactful efforts led to significant accolades in 2025. iGreenWarriors was recognised as a Top 3 Global Project at the 2025 JCI World Congress, the only project from the Asia-Pacific region to achieve this distinction. In addition, the movement received the 2025 ESG PLUS Environmental Sustainability Award (Climate Action & Carbon Reduction), solidifying its position as a national leader in grassroots climate action and youth-driven Environmental, Social, and Governance (ESG) impact.
Looking ahead, iGreenWarriors remains committed to scaling its impact through stronger cross-sector partnerships, data-driven environmental outcomes, and inclusive youth participation. By strengthening monitoring frameworks, expanding regional collaboration across ASEAN, and embedding sustainability thinking into everyday decision-making, the movement aims to encourage lasting behavioral change and create meaningful social impact. As Malaysia accelerates its sustainability and climate agenda, iGreenWarriors stands ready to serve as a trusted youth-led platform, mobilizing diverse stakeholders and translating policy ambition into real-world action on the ground.
About JCI Entrepreneur Metropolitan
Founded in 2000, JCI Entrepreneur Metropolitan (JCI E-Metro) is Malaysia’s first JCI organisation dedicated specifically to nurturing entrepreneurs and young active citizens. With a strong legacy of leadership, innovation, and community impact, the organisation empowers members through sustainable, purpose-driven initiatives. In 2024, JCI Entrepreneur Metropolitan launched iGreenWarriors, a youth-led environmental movement championing climate action, circular economy education, and hands-on community engagement. Together, JCI Entrepreneur Metropolitan and iGreenWarriors mobilise government, corporations, and regional partners to promote action, amplify impact, and build a more sustainable, responsible, and inclusive future.
