By: Denise Andrews
iGO, a public transportation application meticulously crafted by Shuning Liu and Zilian Li, has taken the international design community by storm with its innovative design concepts and exceptional user experience. Not only does it provide users with a range of convenient and secure travel services, but it has also garnered widespread industry acclaim for its outstanding contributions to solving the “first and last mile” problem in low-income communities.
The triumph of iGO is a testament to the ingenuity of its design team. From navigation that does not rely on third-party maps to real-time bus and seat tracking, customized priority route functions, and emergency help buttons, every detail reflects the designers’ profound insights into user needs and their relentless pursuit of design quality. iGO also helps users find jobs along their route and sends job application information. In urgent situations, the voice control alarm is a unique feature. If passengers can’t operate their phones, they can activate the alarm with a designated sound or phrase without opening the app. It is precisely this keen market acumen and superb design prowess that have led iGO to win gold awards at two major international design competitions, the Muse Gold Winner and the International Design Awards, making it a focal point in the global design arena.
In the design process of iGO, Shuning Liu played a crucial role. She created design solutions tailored for low-income community users, such as a discount information push function to help them find affordable travel options quickly. She also added multilingual support and voice navigation for users with limited education. Liu crafted a simple and intuitive interface with large icons, clear fonts, and vibrant colors, streamlining buttons and menus for easy navigation. Even those without smartphone experience can quickly learn to use it. These thoughtful designs reflect Shuning Liu’s user-centric and welfare-oriented philosophy, significantly contributing to iGO winning international design awards. Her understanding of user needs, feature planning, and interface design were key to iGO’s success. Her insights into low-income users’ requirements and dedication to creating accessible, affordable public transportation were instrumental in making iGO an award-winning app that empowers underserved communities.
The success of iGO is not only due to the team’s efforts but also inseparable from the recognition of authoritative design awards. The Muse Design Awards, an accolade led by the International Awards Associate (IAA) to recognize outstanding innovation in creative design, advertising, and digital media, has become a high honor sought after by designers since its inception in 2015, thanks to its extensive international influence and prestigious panel of judges. The fact that iGO has managed to stand out on a stage that brings together the world’s leading design talents is a testament to its extraordinary design value and innovative heights.
In addition to the Muse Design Awards, iGO has also received another high honor in the design world. The International Design Awards (IDA), known as the “Oscars” of the design industry, is an award founded by the renowned Farmani Group to promote excellent designs that improve lives and the environment, covering multiple fields, from fashion and architecture to graphic design. Not only will the winners be invited to attend a grand award ceremony held in Los Angeles each year, but their works will also be included in the IDA’s award-winning works database and design manual, providing designers with a platform to showcase their talents and enhance their international reputation. iGO’s achievement of the IDA Gold Award is undoubtedly proof of its design prowess.
iGO’s success in international design awards is inseparable from the recognition of expert judges. In fact, whether it is the Muse Design Awards or the International Design Awards, their judging panels are composed of luminaries and leaders in the design industry. Among them are cross-disciplinary elites like Min Lu, who have made significant contributions in the fields of artistic creation and marketing. Min Lu is a marketing manager at Facebook. At the same time, the judging panels also include industry leaders who have made outstanding contributions and have far-reaching influence in their respective professional fields. They provide a professional and comprehensive perspective for the selection of awards with their unique aesthetic insights and rich industry experience. Riding on the momentum of these accolades, the iGO team plans to submit their groundbreaking application to several other prestigious design competitions.
The reason why Shuning Liu and Zilian Li have been able to lead the iGO project to win international awards and achieve extraordinary success is inseparable from the fact that they themselves are renowned in the design and technology circles. They have laid a solid foundation for iGO’s success with their exceptional professional expertise, keen industry insights, and relentless pursuit of design and technology.
Zilian Li, on the other hand, is a technology expert. Her deep understanding of cutting-edge technology and skills in software development and algorithm optimization have earned her recognition in the industry. She consistently finds commercial value in the latest technologies and quickly turns them into practical product features. Her ability to leverage technology and her relentless pursuit of performance have kept iGO at the forefront of the industry.
What is even more commendable is that Shuning Liu and Zilian Li do not work in isolation but have formed a tacit partnership. They work closely together, inspiring each other and perfectly integrating design and technology to create an outstanding product like iGO that combines innovation, practicality, and social responsibility. It is the concerted efforts of these two leading figures that have enabled iGO to shine on the international stage of design and technology, winning honor for Chinese intelligent manufacturing.
Looking ahead, Shuning Liu and Zilian Li will continue to shine in the design world, consistently driving innovation and breakthroughs to deliver more outstanding works to the industry. Specifically, Shuning Liu plans to incorporate artificial intelligence technology into her designs to enhance user experience and optimize product functionality. She is dedicated to developing more intelligent and personalized design solutions through the innovative application of AI technology to meet the needs of diverse user groups. Shuning Liu’s vision and relentless pursuit of excellence have made her a rising star in the design field, and her future is undoubtedly filled with limitless possibilities.
Published by: Khy Talara
