“We wanted to create a pageant that empowers women to embrace their true essence, to showcase not only their beauty but also their talents and entrepreneurial ambitions, ” shares former model, entrepreneur, and beauty pageant founder Melisa Gun. “It’s about giving women the confidence to step into the spotlight as the leaders and innovators they truly are.”
The founder ends the days when beauty pageants judged contestants based on their physical appearance. Ms World embraces a progressive vision that places equal importance on talent, individuality, and the entrepreneurial spirit. According to Gun, the pageant is more than just a dazzling showcase of beauty; it is a celebration of the multifaceted and dynamic qualities that make each woman extraordinary.
Embracing the Power of Personal Branding
Taking place in the glittering cityscape of Las Vegas, the iconic Caesars Palace Hotel, Ms World is a celebration of individuality, empowering each contestant to embrace her authentic self and showcase her unique talents.
The pageant is open for women of any age, championing exclusivity and empowering contestants to shine in their areas while building their brand. Aspiring contestants can choose from their categories, such as Miss for 18-24 girls who have never been married and don’t have children; Ms 24-44 for successful unmarried women with or without children; Mrs 24-44 for married women; and Ms Classic 45+ is for bright and successful women over 45 who have either been married or not.
Gun mentions that while traditional beauty pageants may have focused solely on external beauty, Ms World embraces the power of personal branding, encouraging women to step into the spotlight with confidence and purpose, as she believes that each woman has her own story to tell.
She firmly believes that personal branding is essential in today’s competitive world. She states, “Every woman is a brand unto herself, with a story that is uniquely hers to tell. At Ms World, we want to provide a platform where women can confidently represent themselves, their passions, and their aspirations.”
Six months in preparation for the contestants, they are encouraged to delve deep into their journeys, sharing their personal stories of triumph and resilience. In doing so, they inspire others and pave the way for authentic connections with the audience.
“Ms World becomes more than just a stage; it becomes a launchpad for each woman to amplify her brand and make a lasting impact,” Gun mentions.
A Springboard for Entrepreneurial Dreams
The vision for Ms World is to encapsulate the dreams and ambitions of the contestants, recognizing that success can take various forms. The competition becomes a launchpad for women entrepreneurs, giving them a spotlight to present their innovative business ideas and ventures to 600 VIP guests, including CEOs of leading companies, diplomats, politicians, public figures, and A-List celebrities.
Contestants from diverse backgrounds and industries seize the opportunity to showcase their startups, products, and creative services. This platform offers visibility, paving the way for connections with prospective investors, partners, and clientele, thus accelerating their entrepreneurial voyage
“Ms World is about unleashing the potential within every woman. We empower them to take their brand, business, and dreams to new heights. It’s a stepping stone for success, a celebration of womanhood, and a movement for change,” Gun shares.
Empowering Collaboration and Networking
Bringing together 50 women aged 25 to 45 from various states and countries, the Ms World stage becomes a melting pot of diverse cultures and perspectives. This convergence sparks a dynamic network of collaboration and mutual support, celebrating unity in diversity
Beyond the competition, these connections endure, offering contestants a network of like-minded individuals who share a passion for empowerment and business. Many previous contestants have attested to the lasting connections they formed during their Ms World journey, connections that have led to fruitful business partnerships and career opportunities.
The Crown as a Catalyst for Success
For the crowned winner of Ms World, the journey does not end with the coveted title. The prestigious position comes with the honor of becoming the official face of Ms World for a year. This role becomes a powerful tool for the winner’s brand, offering opportunities for brand ambassadorship, media exposure, and collaborations with corporate sponsors.
Simultaneously, upholding its core principles of leadership and entrepreneurship, Ms World inspires its contestants to have the heart to give. Committed to making a meaningful difference, the pageant allocates 10% of its revenue to charities dedicated to supporting women battling cancer. This philanthropic aspect cultivates a profound understanding among contestants, empowering them to view their brands as powerful agents of change and catalyzing a ripple effect that extends to a broader and more far-reaching sphere of influence.
Through its focus on empowering women to embrace their individuality and showcasing their brand and business ambitions, Ms World carves a unique path in the world of pageantry. As contestants grace the stage, they stand not only as representatives of beauty but also as ambassadors of empowerment and inspiration.
Ms World 2024 will happen at Caesars Palace Hotel in Las Vegas from August 21-24, 2024. The pageant will also be live-streamed throughout Ms World’s social media platforms.
Published by: Martin De Juan
