By: Sarah Reed

An interview with Anastasiia Pogrebnaia – Elan Brand Technologist, author of the book “How to Become a Brow Artist,” and judge of the largest international beauty championship: Elan Asia Show 2024.

Hello, Anastasiia! Could you please tell us a few words about the championship?

Hello! Elan Asia Show is the largest championship for beauty masters from all over the world. Once a year, the best specialists from all continents, from more than 30 countries, gather to compete and share their knowledge. Additionally, we focus on education, experience exchange, and the latest trends in the beauty industry.

Your participation as a judge at the Elan Asia Show was a significant event. Could you share your impressions, and was this your first experience?

Certainly. I have previously served as a judge in other championships and projects. Participating as a judge at the Elan Asia Show was an incredible experience for me. It’s truly the most extensive event for beauty masters. It was a great privilege for me to work with the top professionals in our industry.

What difficulties did you encounter as a judge?

The large number of participants and many strong works. One of the main challenges for me was to ensure objectivity and fairness in evaluating the participants’ works, considering their diversity and professionalism. Taking into account the complexity of the original and the final results. And all of this had to be done within the allocated time.

While observing the participants’ works at Elan Asia Show, did you notice any common mistakes that were repeated? What advice would you give to the masters to improve their work?

Thank you, that’s an interesting question. Among the most common, I would highlight the following: mistakes in eyebrow architecture, incorrect selection of eyebrow shape or shade, improper styling of eyebrows after lamination. It’s important to understand that every participant, no matter how professional, gets nervous. Therefore, they make mistakes. It’s a kind of experience that greatly helps in future work. It’s important to understand that everyone makes mistakes, even at the championship. And I recommend all masters to participate in championships. Not only will you receive feedback from industry professionals, but you will also become a stronger specialist yourself.

With your high level of expertise, Anastasiia, what are your plans for the near future?

Thank you for asking! Even though I’ve done well in my field, I still have room to grow. In the coming months, I plan to keep teaching students worldwide, hold some workshops for new professionals, and keep growing with the Elan brand. Currently i’m living in Georgia, working on boosting the beauty industry here. My aim is to go back to the Elan Asia Show in October 2025 as a coach with my team and win some prizes.

Well then, we wish you good luck and will definitely be keeping an eye on your successes.

Thanks!

Thank you very much, Anastasiia, for the interesting interview. Could you say in conclusion what advice you would give to aspiring beauty masters dreaming of success in this industry?

Start with the basics and constantly improve. Learn from the best, don’t be afraid to experiment, and share your achievements. Strive for professionalism and love what you do – success will come. And remember that every mistake is an opportunity for growth and improvement. It’s important to believe in yourself and not to stop at what you have achieved. I wish all beauty masters endless development, inspiration, and creating beauty around them. May your work bring joy to you and your clients!

Published by: Martin De Juan