By: Ayeshah “Ice” Somani
There’s a shift happening in women’s fashion, and Ellie Arbee is helping lead the change. Founded by Natalie West in Denver, the brand was born from a need that felt both personal and universal: clothing that could match the pace and versatility of a woman’s day. Golf in the morning, meetings in the afternoon, dinner out at night; fewer brands offered pieces that could move through these moments without missing a beat. Ellie Arbee entered that space with timeless silhouettes, lasting craftsmanship, and a focus on goals that don’t compromise femininity.
Natalie introduced the brand in 2022, drawing from her background in industrial design and carpentry. At 38, after sending her son off to college, she found herself with the clarity and the means to create something of her own. This wasn’t a pivot driven by trend but a solution to a problem she knew well. Her life had always involved movement, practicality, and creativity. Now, she was ready to put all of that into a brand that could help women feel confident and ready for anything without changing outfits numerous times in a day.
Where Simplicity Becomes Strength
Natalie’s design philosophy is rooted in clarity. Her approach is focused, never fussy. She’s not interested in overdesigning or overexplaining. Each piece is built to serve a purpose, to transition naturally from one moment to the next. Neutral tones, clean lines, and smart tailoring give Ellie Arbee garments a presence that works anywhere. These aren’t outfits made for single occasions; they’re made for a full life.
Ellie Arbee operates outside the traditional seasonal fashion calendar. New pieces are released when they’re ready, not when the season requires it. This pace allows for better decisions, less waste, and more intention behind every detail. From the brand’s signature sweaters to fur ponchos and the upcoming cashmere collection, every addition has a reason for being. The tailoring allows for broader size inclusivity beyond the XS-XL tag, so more women can experience the feeling of ease and beauty that the brand aims to provide. This dedication isn’t about buzzwords; it’s about making clothes that actually work for real bodies and real lives.
A Brand with a Personal Core
Honesty, authenticity, and being direct shape not only Natalie’s values but also her business approach. She’s not trying to “blow up” or chase viral moments. Instead, she’s building something sustainable, meaningful, and human. Her focus is on lasting community, not surface-level buzz. People return because they feel understood. Natalie often speaks about ‘earning 1000 true fans.’ Women who genuinely love the product, believe in its purpose, and come back because it consistently meets their needs.
This depth is visible in how the brand grows. Ellie Arbee is now carried by golf clubs and communities across the country, from Cherry Hills to the Broadmoor Club and the Country Club St. Albans. These placements didn’t come from flashy campaigns but from presence, conversations, and mutual alignment. Natalie’s ease in authentic settings is part of why the brand resonates. One story she often shares is meeting golf legend Annika Sorenstam by chance, not through a pitch, but through an honest moment. That kind of interaction reflects how she leads: real, unscripted, and grounded.
Redefining What Luxury Looks Like
At Ellie Arbee, luxury means making things that matter. It’s not tied to trends or price tags. It’s about thoughtful choices that respect a woman’s time and lifestyle. Every fabric is selected for comfort and performance, and every cut is designed to move with ease. These pieces aren’t meant to impress at first glance. They’re made to be worn, trusted, and returned to, day after day.
The brand began with golf, but its appeal quickly expanded. Women who play golf, those who are active, belong to country clubs, travel, play sports, or are equestrians, favor the versatility it offers. They are women who are more than one thing, and the clothing reflects that. They see themselves in the pieces. They feel seen in the sizing. And they recognize that, finally, there’s a brand that doesn’t require them to choose between looking beautiful and being ready for anything. Ellie Arbee offers more with less. No excess. No compromise. Just thoughtfully made clothes for women who live full, multifaceted lives.
Natalie West didn’t set out to start a brand to prove anything. She built Ellie Arbee because the problem was real and the solution didn’t exist. What she’s created is more than a wardrobe; it’s a standard. One that values quality over flash, relationship over reach, and purpose over performance. In a world that often pushes women to be louder, faster, or more polished, Ellie Arbee offers something different. It offers confidence that lasts, without compromise.
If you’re looking for clothing that moves with you and respects the rhythm of your life, Ellie Arbee offers a different kind of luxury. Versatile and made to last. Discover a wardrobe that works with you, so you don’t have to choose between feeling beautiful and being ready for anything.
