In the vibrant tapestry of New York’s fashion landscape, a new name is creating ripples – DJENDELI. Hailing from the sun-soaked avenues of Los Angeles, this brand, led by visionary French designer Anthony Hamdan Djendeli, has swiftly captivated the New York fashion scene. The brand’s bicoastal appeal is deeply influenced by Anthony Hamdan Djendeli’s personal experiences in both Los Angeles and New York. Having lived and been creatively active in both cities, he brings a unique perspective to his designs. Anthony’s involvement with the sustainable fashion brand Edun also adds a layer of environmental consciousness and global awareness to DJENDELI, further enriching its appeal across both coasts with a blend of sustainability, innovation, and metropolitan sophistication. DJENDELI’s ability to blend contemporary fashion with Middle Eastern influences has struck a chord in New York’s diverse cultural landscape. The brand’s signature reinterpretation of classic djellaba silhouettes is just one example of the personal and global heritage that Anthony infuses into his work.

The Adagio Collection

At the forefront of DJENDELI’s entry into New York is the acclaimed Adagio Collection. This line is a tribute to musical legends like Madonna, Lauryn Hill and Björk, reflecting their influence in its every thread. The theatrical 10-minute presentation of the collection invokes both New York’s Broadway and LA’s Old Hollywood, further underlining the appeal and attention that the collection has drawn in both cities.

In a city that values innovation and sustainability, DJENDELI stands out with its commitment to ethical fashion. Each piece is sourced and handcrafted in Los Angeles, featuring hand-painted designs on luxurious fabrics, ensuring a reduced carbon footprint and support for local craftsmanship. This approach has garnered attention from environmentally conscious consumers in New York, who seek style without compromising on their values.

DJENDELI Presents Act Two: Adagio Collection

A Visionary’s Dream

The brainchild behind DJENDELI, Anthony Hamdan Djendeli, is a designer with a rich and diverse profile built off of many years of experience. His journey from the top fashion houses of France – Givenchy, Chloe and Mugler to name a few – to the glamour of New York and the glitz of LA, tells a story of an artisan that is well versed in European luxury craftsmanship as well as American fashion sensbilities. His vision of living a day in another woman’s skin (“Dans la peau d’une autre…” in French) fuels the brand’s ethos, making every DJENDELI piece an embodiment of transformation and empowerment.

The Future Looks Bright

As DJENDELI continues to establish its presence in New York, designer Anthony Hamdan Djendeli remains dedicated to developing the brand’s unique perspective. His focus is on themes of women’s empowerment and transformation, with a strong commitment to environmental and social sustainability. In a landscape often dominated by fast fashion, DJENDELI’s dedication to patience and detail sets it apart in New York’s fashion scene, garnering well-deserved recognition for the brand.

Published by: Martin De Juan