Fashion brands have long specialized in haute couture. Annual fashion shows in Paris have provided an imperative platform to showcase the newest collections and design trends in the industry. 

Lockdowns during the pandemic increased the need for self-care and well-being. People started falling in love with the ritual of lighting a scented candle. This market shift led to the emergence of a new category of products: the fashion candle.

Fashion As a Means of Self Expression

Fashion has always been about identity and self-expression. From our choice of clothing to the accessories we adorn, fashion represents elements of style, culture, and empowerment. In fact, fashion has contributed to sculpting an outward manifestation of our innermost desires, creating a visual poetry that speaks volumes about who we are and what we aspire to be.

Fragrance Evokes Emotions

Invisible to the naked eye, the power of fragrance is undeniable. With just a whiff, the scent of a candle can transport us to different times and places.  Suddenly we’re touring the spice market in Marrakech or exploring the ocean beaches in Miami. 

A fragrance is made up of several hundred ingredients, purposefully put together in an artistic manner. The allure of a candle scent is its ability to transform a space into a haven of sophistication, relaxation, and enchantment. 

The Alchemy of Fragrance and Fashion:

The parallels between fragrance and fashion extend beyond their artistic flair and aesthetic appeal, as they both play a significant role in expressing one’s style. The emergence of the fashion candle has contributed to the merging of fragrance and fashion. 

Fashion houses like Christian Dior and Celine have started introducing their very own luxury candles in exclusive fragrances. These scented luminaries have become more than just an addition to our spaces; they have become a symbol of olfactory prowess and design aesthetics.

Fragrances Are Conceived by Perfumers

Designer candles offer a gateway to the opulent world of sensory indulgence. Scent branding firms like Karl Winters Co. offer custom fragrance and candles meticulously designed by perfumers. Armed with a deep imagination and acute sense of smell, perfumers blend fragrances to create an exceptional olfactory experience.

Francis Kurkjdian and Jean Claude Helena have spent many years honing their skills, becoming masters in the art of fragrance design. It’s for this reason that these master perfumers are the most sought after, working with leading fashion houses such as Christian Dior and Louis Vuitton.

Accessible Luxuries

Now, you might be wondering; what differentiates designer fashion candles from the roster of other luxury candles. The straightforward response is akin to investing in a designer accessory—while it might come with a higher price, the value it adds to your surroundings is unparalleled. Designer candles offer a taste of luxury at a more accessible entry point, allowing individuals to indulge in the brand’s aura without breaking the bank. Think of it this way: instead of splurging $3,000 USD on a Celine leather handbag, you can savor a taste of high-end fashion with a $100 USD designer candle. It’s like having a piece of the chic lifestyle without the hefty price tag.

The Decorative Narrative

Although scents are important, the appeal towards new coveted candles is equally rooted in design. People are gravitating towards fashion candles that help adorn their space with a unique design aesthetic. For example, the prestigious fashion house, Alexander McQueen, worked with 3 different perfumers to create their own range. Each candle is housed in a chic egg-shaped black glass vessel that is covered with a metallic lid. 

Whether it’s the hallway shelf or living room coffee table, a fashion candle is exceptionally designed to elevate your space with fragrance and personality.

How to Choose Interior-Perfect Candle Designs:

Choosing the right candle for a space is akin to curating the perfect soundtrack for your evening. It must harmonize with the vibe of the place or else, it beats the overall purpose of designer candles. So, whether your home is embellished with bohemian chic decor or exudes a minimalist charm, the choice of a designer candle is necessary to add that finishing touch, transforming your space into a haven of both style and fragrance.

• Minimal Design:

Minimalistic designs embody simplicity and functionality, characterized by “less is more”. Inspiration behind this design is described as clean with understated elegance. For example, take Byredo’s candle, Bibliothèque: it’s housed in a sleek black glass vessel featuring a clean white label and black lettering. The back sans serif font visually stands out and is inspired by “Scandinavian Minimalism.” 

• Art Deco Design:

Art deco style is characterized by the vibrancy and livelihood of the 1920s though geometric shapes, bold colors and symmetrical patterns. A resurgence of art deco is seen across interior design and fashion brands, primarily through motifs that help define the style. Designer candles with opulent detailing and intricate geometric patterns are perfect for Art-deco inspired spaces. Take Fornasetti, a candle brand known for its graphic designs and illustrations, appearing in a variety of shapes and motifs. These ceramic candles offer an endless number of possibilities for creative expression in your home.

• Industrial Design:

Industrial design is inspired by industrial buildings, highlighting elements such as exposes pipes, metal, and concrete. The matching color palette is usally shades of white, black, bronze and gray. Inspired by this design, Tom Dixon introduced an exclusive “Eclectic” candle collection -Underground and Alchemy. These beautiful candles are housed in a variety of materials like polished brass, copper, or shiny nickel vessels.

The Scent of Runway: Candle Couture

From Chanel to Gucci, a variety of luxury fashion houses have stepped into the world of fragrance with their own exquisitely unique scents. These scents offer a sensorial experience that transcends the ordinary. As these fashion giants delve into the realm of fragrance, the market is graced with an array of choices that redefine luxury in every aromatic note.