In the vibrant world of fashion, a quiet but profound revolution is underway, driven by a growing demand for sustainability and ethical practices. Leading this charge is Running With Wolves, a brand that combines the allure of boho-chic aesthetics with uncompromising eco-friendly principles. As consumers increasingly seek out brands that share their values, Running With Wolves is not just participating in the sustainable fashion movement; it’s leading it.
The Genesis of a Green Vision
Founded by Aileen Pivovar and Ryan Pivovar, Running With Wolves began with a simple yet ambitious vision: to redefine fashion norms by creating 100% natural, sustainable, and all-vegan women’s clothing. This mission was born out of a recognition of the fashion industry’s significant environmental footprint, from water pollution to textile waste. The Pivovars saw an opportunity not just to innovate but to inspire—a chance to show that fashion can be both beautiful and environmentally responsible.
Materials Matter: A Commitment to Natural and Vegan Resources
At the heart of Running With Wolves’ approach is its meticulous selection of materials. Every fabric used is natural and sustainable, including cotton and other plant-derived fibers. Importantly, all dyes and inks are plant-based, ensuring that no animal-derived ingredients find their way into the products. This commitment extends beyond just the materials to the very essence of the brand’s operations, including its adherence to strict environmental standards like the OEKO-TEX® STANDARD 100 and the U.S. Cotton Trust Protocol®.
Sustainable from Seed to Shirt
Running With Wolves takes pride in its transparent and traceable supply chain. The brand ensures that every step of the production process, from the harvesting of raw materials to the final stitching of garments, adheres to high environmental and ethical standards. This commitment is further underscored by its participation in initiatives like the Better Cotton Initiative, which promotes better standards in cotton farming and practices across 21 countries.
Empowering Women Through Fashion
As a female-led brand, Running With Wolves is deeply committed to empowering women—not only through the leadership of its founders but also through its designs. The brand’s clothing is made for “rebels with wild hearts and free spirits,” reflecting its belief that fashion should empower women to express their individuality and embrace their inner strength. This ethos resonates particularly well with its target audience, who are looking for unique, expressive, and environmentally responsible clothing.
Giving Back: A Cycle of Sustainability
Understanding that sustainability is not just about reducing harm but also about making positive contributions, Running With Wolves donates 5% of every purchase to One Tree Planted. This partnership highlights the brand’s commitment to not just minimizing its environmental impact but actively improving the planet. Each purchase helps fund reforestation efforts, turning the act of buying a garment into a step towards ecological restoration.
The Market Responds: Growing Demand for Sustainable Fashion
The response from consumers has been overwhelmingly positive. In an era where millennials and Gen Zers are increasingly making purchasing decisions based on corporate social responsibility, Running With Wolves stands out. Its commitment to ethical practices, coupled with its stylish designs, has positioned it as a leader in the eco-chic movement, attracting customers who want their clothing to reflect their values.
Looking Forward: The Future of Fashion is Green
As Running With Wolves looks to the future, its goals are clear: to continue to innovate in the space of sustainable fashion and to expand its product lines while maintaining its core principles. The brand plans to introduce a new line of 100% natural, all-vegan, sustainable women’s tops and dresses, further solidifying its place at the forefront of the sustainable fashion industry.
A Call to Action for Conscious Consumerism
Running With Wolves is more than just a clothing brand; it’s a beacon for change in the fashion industry. By prioritizing sustainability, ethical practices, and empowerment, it challenges both consumers and other companies to reconsider what they wear and why. In the growing eco-chic movement, Running With Wolves is not just participating—it’s leading, proving that fashion can be a force for good, transforming the way people think about what they wear and the impact it has on the world.
As the eco-chic revolution continues to gain momentum, Running With Wolves stands as a testament to the power of visionary thinking and ethical action in the fashion industry. It’s not just about looking good—it’s about doing good, and in this, Running With Wolves is paving the way forward.
Published by: Martin De Juan
