By: Kate Simpson
Naira Vanoian stands as an outstanding talent, whose name has become synonymous with innovation and creativity in the beauty industry. As the entrepreneurial force behind the decorative cosmetics brand Morena Cosmetics, she has redefined the standards of beauty through her exceptional vision and dedication.
Starting her journey as a stylist, Vanoian has amassed an impressive nine years of experience, crafting bridal and evening looks, conducting makeup training, and eventually opening her studio to gather a team of skilled artists. Today, she has shifted her focus towards creating groundbreaking products in decorative cosmetics, earning rave reviews from stylists and makeup enthusiasts alike.
Inspired by her love for cosmetics and beautiful makeup, Vanoian has overcome numerous challenges with unmatched perseverance. From early mornings and sleepless nights to the complexities of meeting each client’s unique desires, her journey is a testament to hard work and passion. Over time, she learned the invaluable lesson of delegation, transforming her work into a source of greater joy and fulfillment.
What sets Vanoian apart from her peers is her resilience. Arriving in Moscow as an unknown individual, she quickly made a name for herself, transitioning from a simple makeup artist to the owner of her own cosmetics brand. Her rapid rise to fame is a clear indicator of her exceptional skill and determination.
Vanoian’s story from gathering clients for modest fees to a point where she no longer needs to make house calls even for significant sums reflects her incredible journey and success. Her meticulous approach to product development, personally visiting the country of production to select the best materials, underscores her commitment to excellence and her tender care for her products.
The primary goal for Vanoian and Morena Cosmetics is to enhance brand recognition, prospecting women and girls aged 15 to 60 across Russia who cherish the art of makeup. She aims to inform more people about her brand and herself, emphasizing the high quality and affordability of her products, a rarity in today’s market.
Naira Vanoian transcends the typical role of a makeup artist; she embodies the quintessence of a star in her field, a successful entrepreneur, and, crucially, a trailblazer in the expansive landscape of the beauty industry. Her journey is a vivid tapestry woven with threads of relentless ambition, a spirit of innovation, and a deep understanding of beauty’s transformative potential. Naira’s career is characterized by her pioneering approaches to makeup artistry, which have not only set new trends but also redefined what it means to be a leader in beauty. As a business owner, she has skillfully navigated the challenges of the industry, launching her own line of products that reflect her philosophy of empowering individuals through self-expression and art. Her impact is seen not just in the looks she creates, but in the way she inspires others to see beauty as a powerful tool for change and self-empowerment. Her story is not just about personal success; it’s about setting a precedent for innovation and excellence in the beauty industry.
Published by: Khy Talara
