In the glittering fashion world, where creativity meets glamour, one name stands out as a beacon of innovation and cultural pride: Indah Aini. This Indonesian professional makeup artist has been a transformative force behind the scenes at New York Fashion Week (NYFW) since 2018, bringing her unique flair and expertise to one of the prestigious fashion events in the world.
A Journey of Excellence
Indah Aini’s journey to becoming a key figure at NYFW is a testament to her dedication, skill, and passion for beauty. Her role as a lead beauty advisor for Indonesia Now has further solidified her position as a trailblazer in the industry. Since taking on this role in 2018, Indah has showcased her remarkable makeup artistry and innovative approach to beauty, blending traditional techniques with contemporary trends to create captivating and inspiring looks.
Indah’s ability to enhance natural beauty while pushing the boundaries of conventional makeup has earned her accolades from clients and industry insiders alike. Her makeup artistry is a seamless blend of sophistication and modernity, making her a sought-after talent in beauty. Her presence at NYFW has become a staple, with her work consistently drawing praise for its creativity and precision.
A Cultural Ambassador

Beyond her technical prowess, Indah Aini is deeply committed to promoting Indonesian heritage through her work. She views fashion as a powerful medium to showcase cultural diversity and express individuality. “I believe that Indonesian fashion is a kaleidoscope way to show and express ourselves with deep cultural roots to the world. Every stitch tells a story, weaving together the threads of tradition, creativity, identity, and celebration of the unique tapestry of Indonesian heritage,” she passionately states.
This philosophy is evident in her work, where she often incorporates elements of Indonesian culture into her makeup designs, creating a fusion of global and local aesthetics that resonates with a diverse audience. Indah’s commitment to cultural exchange is also reflected in her efforts to mentor aspiring makeup artists, nurture the next generation of talent, and promote a deeper understanding of Indonesia’s rich cultural heritage.
Expanding Horizons
Indah Aini’s influence extends beyond the international stage of NYFW. She has established seven successful beauty salons in Indonesia, each a testament to her entrepreneurial spirit and commitment to excellence. These salons serve as training grounds for new talent, providing opportunities for budding makeup artists to learn in the industry.
Her salons are not just businesses but hubs of creativity and learning, where the next generation of makeup artists are mentored and inspired. Indah’s approach to mentorship is hands-on, ensuring that her protégés are well-versed in both the technical skills and the artistic vision required to excel in the beauty industry.
Inspiring the Next Generation
Indah Aini’s leadership and dedication to her craft are evident in her work backstage at NYFW. Her ability to manage and inspire her team under the intense pressure of fashion week reflects her commitment to excellence. She is not just a makeup artist but a leader, mentor, and cultural ambassador, using her platform to promote diversity and creativity.
Her journey from a local talent in Indonesia to a celebrated figure at NYFW is an inspiring story of hard work, passion, and innovation. Indah’s success is a reminder that beauty knows no bounds and that cultural heritage can be a powerful source of inspiration in the global fashion industry.

A Vision for the Future
As Indah Aini continues to leave her mark on the global stage, she inspires beauty enthusiasts and cultural ambassadors. Her work exemplifies that beauty and fashion can be powerful tools for artistic expression and exchange. By showcasing Indonesian heritage through her artistry, she promotes her culture and encourages a broader appreciation of diversity within the fashion world.
Indah’s story is one of perseverance, creativity, and cultural pride. It is a testament to one individual’s impact on a global industry when they remain true to their roots while embracing innovation. As she continues to push the boundaries of beauty and fashion, Indah Aini proves that the beauty world is more prosperous and more vibrant when it celebrates diversity and heritage internationally.
In the years to come, there is no doubt that Indah Aini will continue to inspire and influence the beauty industry, leaving an indelible mark on the hearts and minds of those who encounter her work. Her journey is a shining example of what can be achieved with passion, dedication, and a deep respect for one’s cultural heritage.
We extend our heartfelt gratitude to the New York Makeup Academy and Gaby Reyes as the key artist at Indonesia Now shows working together with her (IG: makeupby_gabyreyes) for their invaluable support of our show. (IG: indonesianow_theshows).
Published by: Khy Talara