By: Blair Alayna
On Wednesday, January 28th, acclaimed fashion designer Helen Yarmak debuted The Heirloom Collection. The event served as a kickoff to New York Fashion Week and was held at her new atelier located at 14 East 60th Street.
Yarmak, whose clients include notable names like Jennifer Lopez, Lady Gaga, Rihanna, Beyoncé, Adele, among others, is an acclaimed jewelry and fashion designer whose one-of-a-kind creations are collected by global collectors.
The Heirloom Collection by Helen Yarmak explores transformation through modern luxury, reimagining legacy materials in dynamic, contemporary forms. The collection features one-of-a-kind pieces that are individual expressions of rarity and craftsmanship. Fringe plays a central role, introducing fluid movement that evolves with the body, creating garments that shift and transform in motion.
Helen Yarmak’s signature tulip motif anchors the collection as a symbol of renewal and continuity, weaving heritage and progression into every piece. The Heirloom Collection redefines inherited luxury as something alive, expressive, and ever-evolving.
Guests gathered for the unveiling, perusing the fabulous furs and high-end jewels, and enjoying live saxophone performance by Dave “Doc” Watson. Yarmak thanked guests for attending and expressed her excitement for the new collection.
About Helen Yarmak:
Helen Yarmak is an acclaimed jewelry and fashion designer whose one-of-a-kind creations are collected by global collectors. Her work is fresh, unexpected, and shaped by a love of distinctive colored gemstones such as Paraiba tourmalines, Ceylon sapphires, vibrant Rubellites, and limpid Beryl. “It is love at first sight,” she says. “If I do not feel a connection with a stone, I do not choose it.”
With a Ph.D. in mathematics, Yarmak was born in Ukraine, and she moved to Moscow at 40. She fuses scientific precision with artistic imagination in every collection. Her remarkable fashion journey began in her own kitchen, where she designed lingerie for an underserved audience, and grew steadily to include fashion, jewelry, and multiple salons in Manhattan, Miami, Milan, and Moscow. These salons showcase her unique pieces to individuals in search of the exceptional, royalty, business elites, and entertainment icons.
Always captivated and influenced by the natural world, her designs reflect the extravagant, the subtle, and the intangible qualities of mother nature’s beautiful universe.
She has been awarded: Best International Designer of the Year, New York Fashion Week, Best International Jewelry Designer of the Year, Russian American Foundation in Cooperation with New York Post, Leadership Award, International Understanding Foundation (New York), Outstanding Entrepreneur of the Year Award, Women in Business Organization (Washington, D.C.) and Creator of the Year Award, “Creativity” Magazine with the Journalists Union.
