ENV Activewear, a Canadian activewear brand based out of Niagara Falls, Ontario, has just announced the release of new additions to its highly sought-after Infinity Collection. The collection now features five new colorways, with long sleeves, halter bras, 4.5-inch inseam shorts, and leggings. The company has also added four new pump cover tee designs to the collection by local graphic designers.
Founded in 2020, ENV Activewear is built for the mindful, modern individual obsessed with progression and being the best version of themselves every day. The brand prides itself on high quality, cutting-edge designs, and versatile pieces with functionality at and away from the gym.
The owner of ENV Activewear, Alexander Wegelin, has always been involved in fitness, from competing in Olympic weightlifting at age 13 to qualifying to compete at the national level in Men’s Physique at age 20. Wegelin experienced firsthand the importance of feeling confident in what he wears, leading him to start the brand.
Wegelin dropped out of his college economics and finance program to pursue his dream of starting an activewear brand, despite having little money and lacking guidance, experience, and connections. He sold his car at 23 to fund the inventory and started selling the first collection out of his parent’s garage while working part-time as an Infantry Reservist for the Canadian Military.
Despite the market being dominated by big names at the time, ENV Activewear focused on what customers really wanted through continuous market research and feedback instead of simply profit. This approach instantly distinguished the brand from its competition. In addition, the high level of customer service, satisfaction, and fresh designs caught on quickly in the local market.
Thanks to the exploding popularity of ENV Activewear, Wegelin established himself as an activewear expert and was subsequently sought out by Dave Dekker, CEO of Herc’s Nutrition Canada, a leader in Canada’s supplement industry with over 20 stores nationwide. Dekker helped design and produce their activewear line while managing manufacturing, logistics, and maintaining an up-to-date knowledge of market trends.
Wegelin’s entrepreneurial journey serves as an inspiration for many, showing that pursuing something you love and betting on yourself can lead to success. Starting a business requires sacrifices, but the rewards can be exponential. Today, ENV Activewear is at the forefront of activewear innovation, from cuts to styles and materials that let women feel their best in and out of the gym.
The release of the new additions to the Infinity Collection is yet another milestone for the brand, which has continued to grow exponentially and reach new markets. With brick-and-mortar locations and over 100 ambassadors representing ENV nationwide, the company is spreading awareness of its brand and its inspiring story of overcoming limitations.
ENV Activewear’s new additions to their Infinity Collection are a testament to their commitment to providing high-quality, functional activewear that inspires confidence and progression in the mindful, modern individual. In addition, Alexander Wegelin’s entrepreneurial journey inspires those looking to pursue their dreams and bet on themselves. His brand continues to innovate and lead the activewear industry in Canada.
