Iconic unisex collection Yummy of APM Monaco
Throughout its centuries-long history, fashion has long been used as an opportunity to express personal taste through a creative sartorial outlet. The year 2022 has certainly been no exception, with influential celebrities such as Harry Styles and Timothée Chalamet challenging societal gender norms through their flair-filled fashion selections, choosing to wear intricate ruffled skirts and daring backless satin tops that are far cry from the conventional – and perhaps restrictive – style staples expected to be worn by men.
In between flipping cultural standards on their head and following traditions to a T has come to the rise of unisex clothing, an egalitarian approach made for anyone and everyone that does away with some of fashion’s antiquated gender-based limitations. This has resulted in a mass movement toward gender fluid merchandise across the world, though the phenomenon has been particularly palpable within the U.S. market from which it originated.
The younger generations have particularly responded to this shift toward unisex apparel with gusto; according to a 2019 survey by Phluid Project, more than 56 percent of Gen Zers – fashion’s most forward-thinking audience – shop “outside of their gendered area” when shopping for new clothes
The accessories market has similarly seen a marked, if slower than clothing, shift toward offering unisex options and offering consumers a way to elevate any outfit in their wardrobe with their own personal through the addition of just one well-styled accessory.
Classic designs of APM Monaco
At the forefront of the movement toward unisex accessories is APM Monaco, the famed fashion and luxury jewelry brand that’s expanded its roots outside of its native Monaco into an internationally-renowned presence.
APM Monaco and its notable unisex accessory collections – which range from colorful graffiti-inspired carry all totes to chic sets of graphic tees – have particularly flourished in the North American market, where APM Monaco first set its roots down in 2017. With its ability to cater to all demographics, genders and body types, APM Monaco’s signature sophisticated accessories have been spotted adorning the bodies of people from across all facets of the gender spectrum throughout the United States.
Baptiste Giabiconi wearing iconic unisex designs of AP
Influencer Clement_GBK wearing collection Yummy
Figures from the U.S. and Canadian market reveal that customers come back to make another purchase with APM Monaco 40 to 50 percent of the time – up to 42 percent more than the average percentage of retailers’ repeat customers. Considering that statistics reveal that repeat customers make up to 40 percent of retailers’ profits, APM Monaco’s loyal legion of North American fans demonstrates the brand’s commitment toward putting out desirable and on-trend accessories for the masses.
Influencers wearing APM Monaco in Coachella
APM Monaco’s North American domination is only set to continue as the brand’s plans to open new brick-and-mortar stores – joining its already established and flourishing online operations – in U.S. and Canadian cities comes to fruition and will make the Monegasque jewelry that’s designed for all, attainable for all in the region.
