By: Cheryl Finch

Connie Pheiff, Board Chair of Pheiff Group, Inc. and Founder & CEO of Talent Concierge® Artists Agency (TCAA), shares her thoughtful approach to building talent and living life on her own terms.

In a world that values connection, clarity, and authenticity, Connie Pheiff has positioned herself—and the agency she leads—as a leading example in talent development. As Founder and CEO of Talent Concierge® Artists Agency (TCAA), Connie doesn’t just focus on building brands—she strives to amplify bold voices that have the potential to shift culture, spark innovation, and create meaningful impact.

At the core of her philosophy is a belief that the stage is not automatically granted, it must be earned—and once earned, it’s essential to embrace it fully.

“Talent-Led, Brand-Driven”: What It Really Means

Pheiff often describes her agency as talent-led and brand-driven, a phrase that’s become more than a motto—it’s a guiding principle.

“When corporations hire our speakers, they’re not just booking someone to fill a slot,” Pheiff explains. “They’re gaining a strategic partner—a performance and brand alignment expert who’s committed to supporting their success.”

TCAA speakers do more than show up polished and prepared—they actively contribute to co-creating impact. Whether through storytelling, content strategy, or brand partnerships, the agency works to ensure that every keynote delivers not just inspiration but lasting value and measurable ROI.

“You want visibility, resonance, and action? That’s what our talent aims to deliver. From the stage to the boardroom to the brand campaign.”

Advice to Rising Stars: Stop Waiting

For emerging thought leaders looking to break into the influencer or speaking space, Connie offers practical advice:

“Don’t wait for someone to crown you. Own your voice, own your value, and put in the effort to make your message unforgettable.”

At TCAA, the agency isn’t just scouting talent—they’re helping visionaries scale their impact through message refinement, media readiness, and brand architecture. Pheiff emphasizes that the world isn’t waiting. Why should you?

The Lessons in Looking Back

When asked if she’d do anything differently in life or business, Connie offers an answer filled with thoughtful honesty—and grace.

“I’m not done yet. But I’ve gained resilience. I’ve lived through a troubled childhood, marital shifts, a trailblazing corporate career, and the joy of motherhood and now being a grandmother.”

For years, she admits she hid her emotions, fearing that vulnerability was a burden, especially to her children after divorce. But now, with wisdom gained through time, she values the necessity of showing humanity.

“Letting our kids see us walk through pain and rise? That’s powerful. I wish I had understood that earlier. But I trust that everything unfolds when it’s meant to.”

This self-awareness shapes her leadership style—and her latest book project, which delves deeply into personal growth and emotional healing.

Healthy Habits, Grounded Living

Amid a fast-paced industry and high-stakes leadership, Connie has learned to prioritize her wellness. Her daily routine includes meditation, energizing workouts, journaling, and nutrient-dense meals. But perhaps the most important shift?

“Sleep. It took me years to realize just how essential it is,” she says.

These rituals aren’t just about staying physically well—they’re part of how she maintains mental focus and emotional availability to her clients, family, and team.

Rule Breaker by Design

Connie Pheiff doesn’t seek permission. She never has.

“I’ve always been a bit of a rebel,” she laughs. “When I moved to Los Angeles, people told me it was inappropriate at a certain age to start over or leave family behind. But the alternative? Staying stuck? That made no sense to me.”

She saw too many women gradually dimming their light, conforming to outdated ideas of what was “acceptable.” Pheiff chose to challenge that narrative—and encourage others to do the same.

“Playing small isn’t noble. And it’s certainly not necessary. I opted for risk over regret.”

Redefining the Spotlight

Connie Pheiff is more than a talent manager—she’s a force reshaping how influence is earned and how legacies are built. At TCAA, she’s creating more than high-tier speaker lineups—she’s helping to build empires of authenticity, power, and purpose.

Her journey reminds us that the most memorable brands are often founded on a bold voice—and the courage to share it.