By: Elena Mart
In a world where news feeds are often taken up by influencers, ads, and memes, OlaPR is working to shine a spotlight on entrepreneurs and business executives who are changing the world in meaningful ways. With an impressive roster of clients leading their industries – from tax accounting to entertainment to podcasting to marketing agencies – their team crafts impactful stories that connect business leaders with audiences looking for their products, services, and stories.
Founded by Daniel Cueva after his work in the music industry, OlaPR has grown into a worldwide agency with regional headquarters in Los Angeles, Colombia, and Florida, giving their team a unique vantage point and access to relevant regional, national, and global media outlets and journalists.
“Yesterday’s business owners and leaders always looked to be known in their community, but today we know that our community is a global one with people near and far looking to connect with brands that they resonate with,” said Cueva. “When you combine access to the right media outlets with a strategic and thoughtful story and narrative that connects brands to audiences, you end up with the right blend of visibility and resonance.”
Cueva’s global mindset is on full display with the wide array of publications that OlaPR works with, which is a culmination of the type of global network that the founder has created. Known as a networker in the world of music and entertainment, Cueva also brings with him an extensive background in business after having launched multiple successful agencies and software startups, in addition to his work at various companies that have IPO’d in recent years.
“I come from an immigrant family from Peru, so landing on my feet in Los Angeles required me to go outside of my comfort zone, to tap into the brilliant minds and talent around me, and to find ways to stand out in one of the world’s busiest metropolitan areas,” Cueva shared of his roots and entrepreneurial beginnings.
Indeed, OlaPR’s backstory is born out of Cueva’s roots, with “ola” a reference to the Spanish word meaning “wave.” With the company making waves in the world of PR, their ripple effects have been felt by some of the world’s leading CEOs, authors, podcasters, and thought leaders.
“PR is something that everyone has long known about and heard about, but Daniel’s approach is not only about exposure but also crafting an intentional and thoughtful story that stands out in today’s noisy social media world,” said Brian Lofrumento, host of the Wantrepreneur to Entrepreneur Podcast, one of the leading 1.5% of podcasts globally.
“I’ve had the chance to meet with, network with, and interview some of the top business minds, and Daniel’s diverse background in business, entertainment, music, and media gives him a unique perspective of seeing opportunities and knowing who to call and how to make it happen in a way that I haven’t seen before,” remarked Lofrumento.
With an ever-growing team of talented writers, marketers, PR experts, and strategists, OlaPR is changing the way PR is offered and delivered to business owners and thought leaders. By handcrafting personal stories that go beyond the world of surface-level AI content, OlaPR’s clients are benefiting from increased visibility in the marketplace in addition to the credibility that comes through these publications.
“While a lot of people hope to go viral in today’s world, I’m still firmly of the belief that we live in a world where the best ideas rise to the top if they’re given the proper spotlight and attention,” Cueva said of his company’s belief in meritocracy.
“When we sit down to write a story, we ask ourselves the strategic questions that help business owners and brands stand out based on their unique views, thoughts, beliefs, and values, and we know that those connect more deeply and more meaningfully with people looking for the right choice for their situations.”
You can find more information about OlaPR online via their website, where you’ll also have the chance to contact Daniel and his team directly.
Published by: Khy Talara
