Shelong Yang stands as a paradigm of determination and innovation in the financial sector. Not just another entrepreneur, Yang infuses his journey with a blend of seasoned experience from the video game industry and a profound commitment to the Hmong community. This unique blend sets him apart as a Hmong business owner dedicated to changing the economic landscape for his family and community.
Yang’s journey into finance was propelled by a personal mission. Originally eyeing a more secure retirement through his investments, he soon realized the need for a deeper change. The Hmong community, including his own family, had long suffered from a lack of trustworthy financial advice, often falling victim to unscrupulous practices. By founding his business, Yang aimed to establish a new legacy—one built on integrity and sound financial education.
His career trajectory is nothing short of inspirational. Starting in the video game industry over 16 years ago, he climbed from Quality Assurance to leading the business and product strategy as a Lead Product Manager at Capital Games, part of Electronic Arts. Here, Yang honed his skills in monetization and fiscal forecasts, preparing him for the rigors of financial entrepreneurship.
However, transitioning from gaming to finance was challenging. As a Hmong entrepreneur, Yang faced skepticism and resistance, with many quick to dismiss him as another byproduct of MLM schemes. Despite these hurdles, his resolve never wavered. Through persistence and genuine engagement, he gradually began to turn the tide, demonstrating that his business model was built on genuine care and expert financial strategy.
What truly sets Yang apart is his holistic approach to financial education. His business doesn’t just aim to provide services but to fundamentally alter the financial understanding within the Hmong community. He’s driven by a vision to eradicate reliance on temporary solutions like GoFundMe for critical needs, advocating instead for sustainable financial planning and literacy.
Yang’s approach is rooted in meticulousness and a personal touch. His background in finance is complemented by his own rigorous tracking of expenses and investments using detailed spreadsheets. This analytical rigor translates into his business, where he teaches others to manage their finances with the same precision.
Looking ahead, Yang has ambitious plans for his brand. He envisions a financial empire that secures his family’s future and also uplifts the entire Hmong community. His goals are not just about monetary gain but about establishing a legacy of financial literacy and empowerment that will resonate for generations.
In an industry often marred by skepticism, Yang’s story stands as a beacon of what can be achieved with the right mix of expertise, ethics, and dedication. As he continues to navigate the challenges of entrepreneurship, his journey is a compelling narrative of overcoming adversity and fostering community growth through innovative financial solutions.
With deep roots in the video game industry and a transformative impact on finance, Shelong Yang is not just creating a business; he’s crafting a movement. As he continues forward, his sights are set on nothing less than revolutionizing the financial landscape for the Hmong community, ensuring they have the tools and knowledge to thrive in an ever-evolving economic environment.
Published By: Aize Perez
