Stephen L Robinson, relationship coach and cofounder of Trust God Wear, will be making some significant changes to the Trust God Wear business model.
“We’re going to keep the same message, but through me spending time with God in prayer, he told me I have to execute a new model. The model is simple. Keep the message pure but add more colors and designs,” Stephen said.
When Stephen first started the business, his color schemes were not that creative. He stuck to the basics of producing high-quality black shirts and hoodies with white writing. Stephen knew nothing about building a clothing brand, but he followed the idea that God shared with him. Upon starting the brand in October of 2020, He did not get any actual inventory until Dec 2020, which he likes to call hoodie season.
“Hoodie season is important. Why? Because everyone wears hoodies, plus they are comfortable,” Stephen says.
For Stephen, this marks almost a year coming up that God has given him the idea for Trust God Wear. In this year, he has accomplished a lot with Trust God Wear. Trust God Wear has sold tons of t-shirts and hoodies, has given away t-shirts and hoodies, partnered with Redemptive Love Apparel to give back to the homeless in the busy streets of downtown Atlanta. Trust God Wear even has a billboard going up in Times Square Soon.
Stephen said for a while, he struggled with what to put on the billboard. He didn’t know if he wanted to have models wearing the shirts to drive more sales or just a simple message with no models, but more of an inspirational message about trusting God.
After sitting with God, praying and seeking direction, God revealed an inspirational message focused on trusting Him (God) rather than getting shirt and hoodie sales. “I believe sales will come from the message because the website will be present on the billboard, but that’s not the main goal,” Stephen said. “The main goal is not to sell. It’s just to get the message out that it’s okay to trust God and let God take care of the rest. That’s how much I trust God.”
For hoodie season, Trust God Wear is going to have a good variety of colors to choose from. Stephen is not limiting it to just black and white anymore. He wants to prevent customer exhaustion and give customers the option to pair it with their favorite sneakers, shoes, sandals, purses, and glasses.
Be on the lookout for all the brand new colors dropping for the fall. Go to the Trust God Wear website and get on the email list to know when all the new colors arrive. “Plus, if you want to keep your relationship warm, no better way to do that than with a Trust God hoodie, coupled with telling the truth, communicating, and keeping God first,” says relationship coach and author Stephen L Robinson.
Show the world it’s okay to trust God with your relationship, with your finances, with your career, and your purpose.