First impressions matter a lot in any kind of business or industry, and it also applies to the law community. Entrepreneur and photographer Emma Burcusel has been revolutionizing the personal brand of law practitioners with her unique artistic eye that produces remarkable modern portraits unlike anything seen in the law industry before.
Emma has been actively running a Faces of Law Campaign over the past few years, an initiative that has brought her great joy and fulfillment. As an artist who is mindful about capturing the most authentic essence of people, the campaign has allowed her to dig deeper into the personalities of her clients and showcase their true nature through sophisticated photographs. More than just seeing these individuals as professionals, Emma wants people to see them as the caring human beings they are.
This year’s Campaign focuses on women Judges.
” Through this project, I want to showcase and bridge the gap between the natural and real person behind the robe and everyday people. The women judges I met over the years are some of the kindest, most real, and hard-working women I have met. Women who truly care to make a difference and be of help and service to everyone that comes in front of the bench.” Emma said.
Emma had the absolute honor to be photographing Michigan Supreme Court Justice Megan Cavanagh. During the photo shoot, the highly respected Justice Cavanagh revealed: “One of the biggest misconceptions about being a judge and specifically being a woman judge is that you have to be this real tough character and have this sort of armor, no nonsense and no feelings in order to be a good judge and I don’t think this is particularly true. In the hardest of cases, and particularly trial judges who have the most impact on people’s lives, the fact that you can relate to them as humans, whether as a parent, daughter, a caregiver, and be able to relate to the person in front of you makes a better judge than somebody who is steeled and emotionless. I think sometimes the perception of a good woman judge is someone who doesn’t factor in emotions, feelings and real life experience and appreciation for who people really are. “
Emma has a special inclination and love for photographing people from the law community. She has photographed a lot of women judges and lawyers who, for the longest time, have been perceived as stern and strict. Through her photographs, Emma wants people to see these compassionate female judges as real, thoughtful, and wonderful human beings that are just like everybody else. They are wives, mothers, and women striving to make a difference in the world around them.
Opinions expressed by NY Weekly contributors are their own.