You might know Myriam Harrouche from @flirtyforfood, the quietly influential Instagram account where she’s chronicled her dining life with taste and discernment for years. But what happens behind the feed is even more compelling. Early on, Harrouche coined and trademarked the term “Flirty”—not for its aesthetic, but for its attitude. “It meant showing up to dinner with energy, curiosity, and generosity,” she says. That spirit didn’t just shape her brand—it built her network. Over time, that energy opened doors to some of the most respected names in hospitality: Mike Solomonov, Simon Kim, Sean Feeney, Stefano Secchi, and others—all of whom became mentors, collaborators, and friends.
As a key architect of Atlas—the private concierge and charge card platform serving an elite global membership—Harrouche has helped shape where the world’s most discerning individuals dine, stay, and celebrate. Her role goes far beyond recommendations: she forges the partnerships, closes the deals, and designs the access.
When a member skips the waitlist at Chez Fifi, boards a Blade to Saint-Tropez, or checks into a Six Senses villa with benefits no one else can secure—it’s often Harrouche who made the call that made it happen. “She’s become a genuine advocate for restaurants,” says Chez Fifi’s Josh Foulquier. “In a city where attention is fragmented, having Myriam out there giving face-to-face recommendations is invaluable.”
Earlier this year, Harrouche flew to London on her own for a week. No team, no entourage—just her instinct for what matters and a calendar full of impossible meetings. By the time she flew home, she had signed partnerships with some of the city’s most sought-after restaurants, from Max Coen’s Dorian in Notting Hill to the ever-iconic LPM in Mayfair. It wasn’t just a business trip—it was a blueprint: one person, armed with taste, credibility, and follow-through, opening doors across a global dining capital.
Her approach is unusually effective because it’s unusually personal. Harrouche leads with humility, reads the room in seconds, and builds trust wherever she goes. Chefs respect her. Founders listen. Operators take the meeting. “There’s something about Myriam—she just gets it,” one industry insider put it. “She listens, she follows through, and she genuinely cares.”
At Atlas, Harrouche’s influence isn’t measured in job titles or press releases—it’s felt in the way she builds real, lasting relationships. You might find her on a Monday night having dinner with the founder of Remedy Place, or on a Saturday trying a new restaurant with Santiago Perez, one of the most respected restaurateurs in the country. She might start the day grabbing coffee with a founder set to revolutionize an entirely new industry—and by the end of it, she’s not just talking about the future of his business or introducing him to a key investor, but also getting him an Atlas card. She leads with her heart, and people feel that.
Whether she’s unlocking the right table, architecting a new market launch, or closing a seven-figure deal, Harrouche operates with the same clarity: relationships first, always.Her magic lies in how deeply people trust her—not because she promises, but because she shows up, listens, and delivers without needing to be asked.
There’s no doubt she’ll build something massive. But if you ask her what’s next, she won’t give you a pitch. She’ll give you a principle: lead with taste, deliver with integrity, and never underestimate the power of showing up.
