By: Sean Boelman

Although people tend to think of school when they think of quizzes, the quiz remains one of the world’s most popular forms of entertainment. After all, quiz shows like “Jeopardy!” and “Wheel of Fortune” are incredibly successful in syndication, and others like “Who Wants To Be A Millionaire?” often top the ratings charts in primetime. Masters of Trivia — billed as the “ultimate quiz” app — hopes to take advantage of this popularity to the benefit of both consumers and advertisers.

While Dom Einhorn, a serial entrepreneur and lifelong quiz and trivia fanatic, formed the first iteration of Masters of Trivia in 2005, he soon found himself sidetracked by other ventures. However, Einhorn’s passion for quizzes and trivia remained. In 2023, he and his team rebooted the project with the ambitious — but very attainable — goal of building the largest casual trivia and quiz game in existence today.

Masters of Trivia’s core mission is to “educate while entertaining,” and there is clearly a market for platforms that offer this enriching combination. Within just 30 days of its launch, Masters of Trivia’s mobile apps received over 100,000 downloads globally, which Einhorn says is a testament to the platform’s mass appeal.

Knowledge Gamified

Einhorn points to the company’s slogan to explain the value of Masters of Trivia’s platform. “Our slogan is ‘Knowledge Gamified’ and not ‘Gamified Knowledge’ for a good reason,” he explains. “We aim to educate and inform first and foremost, but we also know that most people need to be deeply engaged in the learning process. Hence, we added a heavy dose of entertainment and incentives to the mix.”

Ultimately, Einhorn and his team strive to turn Masters of Trivia into a global platform. They hope to bring their games to the masses, helping them create millions more budding trivia masters with games in any language and on any topic. In the future, they aim to ensure the platform can be accessed from anywhere in the world, “whether from a desktop running on a gigabit fiber connection or from a low bandwidth device in the middle of the Sahara desert,” Einhorn says.

Engaging Audiences Through Quiz Games

However, what truly sets Masters of Trivia apart from other quiz platforms is its efficiency in hyper-targeting highly-defined consumer segments. This makes Masters of Trivia’s platform an excellent medium for advertisers who want to reach specific audiences and demographics that are already engaged by the informative fun of a gamified platform.

“Our click-through and conversion rates are 15-30x the industry average because of how granular our advertising engine gets in terms of hyper-targeting,” says Einhorn. “This approach not only maximizes advertiser financial growth but also ensures that users receive relevant content, enhancing their overall experience.”

Examples of the Masters of Trivia platform successfully being used to the advantage of advertisers include an aloe vera brand targeting users who have successfully completed an “Aloe Vera Quiz” or credit card companies reaching consumers who have engaged with quizzes on credit cards and consumer credit. 

To date, Einhorn has entirely funded the Masters of Trivia project. When asked about the possibility of raising investor capital, Einhorn emphasizes, “Our immediate goal is to acquire 500,000 to 1 million global users to demonstrate the scalability and viability of our business model on a larger scale. As our user base grows, our unit economics continue to improve, but our primary focus is on expanding our content platform.”

“Our goal is to become the for-profit Wikipedia for quizzes and to monetize our platform via value-added brand displays in total harmony with our game economics,” Einhorn adds. “Wikipedia currently hosts about 7 million articles in English alone, and the number of articles on Wikipedia is increasing by about 14,000 a month, so we are not about to run out of bandwidth.”

Indeed, with millions of players already enjoying Masters of Trivia, the platform seems poised to achieve its goal of becoming the premiere destination for trivia and quiz entertainment worldwide.

Published by: Martin De Juan