By: Vanilla Heart Publishing
In a world where health and wellness are paramount, few individuals stand out like Katrina Ilonka Johnson. As the visionary founder and CEO of Dr. Juice, co-founder of the revolutionary Snow Tequila, and a passionate philanthropist, Katrina’s journey is a captivating tale of innovation, resilience, and a commitment to uplifting others. Her remarkable path from a curious girl in Berlin to a pioneering entrepreneur in the United States is a testament to her relentless spirit and dedication to holistic well-being.
Katrina Ilonka Johnson was born to Baroness Heidemarie von Glasenapp (geb von Seydlitz) and Baron Rainer Von Glasenapp on April 8, 1980, in Berlin. Johnson’s childhood was a combination of security and adventure in a family with strong morals and a rich culture. Her family, the Glasenapps, are Pommern Aristocats with a rich history since the 1300s. Her mother’s side, the von Seydlitz family was also of German nobility of great influence in Germany. This ancestry gave Johnson a strong feeling of identity and purpose early on. Moving between Germany, Switzerland, Italy, and Spain throughout her childhood gave Johnson a comprehensive global foundation. Her family history and upbringing instilled in her a profound appreciation for diverse cultures and perspectives, shaping her worldview and making her a true global citizen with an appreciation for diversity.
Katrina’s academic pursuits in psychology and nutrition provided her with valuable insights into human behavior and health, which she seamlessly integrated into her personal life and business endeavors. At just 25, she founded Perfectly-Imperfect, a wellness brand that championed the philosophy of embracing life’s imperfections as strengths. Her holistic approach to health, combining dietary and psychological support, marked her as a forward-thinking entrepreneur who truly cared about well-being from the inside out.
As a mother of four, balancing family life with her entrepreneurial ambitions was no small feat. Yet, Katrina’s ability to intertwine her passion for health with her role as a mother set the stage for her next venture. In 2018, she launched Dr. Juice, a pioneering company dedicated to creating wellness products and health-focused beverages infused with superfoods and adaptogens. Dr. Juice quickly earned a reputation for its innovation and commitment to holistic health, revolutionizing the wellness industry.
The introduction of Organic Mindful Genius (OMG) in 2019 further solidified her leadership in the field. This line of wellness products and cosmetics, crafted from organic superfood ingredients and cutting-edge nutritional research, garnered accolades for its effectiveness and comprehensive approach. Katrina’s vision propelled Dr. Juice and OMG to the forefront of the wellness movement, inspiring countless individuals to embrace healthier lifestyles.
In 2022, Katrina teamed up with Barbara Sanders to co-found Snow Tequila, a groundbreaking Tequila brand focused exclusively on Cristalino expressions. With an additional charcoal filtration process, Snow Tequila offers a cleaner, purer tequila without sacrificing its sophisticated flavor profile. Inspired by their mutual love for skiing and the après-ski experience, Katrina and Barbara set out to create an ultra-premium product that stands out in a crowded market. The brand’s name, Snow, evokes universal imagery of purity and beauty, making it relatable and aspirational.
The launch of Snow Tequila’s Cristalino reposado in 2022 was met with rave reviews, celebrated for its smoothness and delightful notes of citrus and sweet agave favors. Health-conscious consumers embraced the brand’s commitment to quality and thoughtful production, solidifying its esteemed position in the industry.
Katrina’s dedication to making a difference extends beyond her business ventures. In 2024, she co-founded the Let It Snow Foundation, a nonprofit organization committed to supporting underprivileged children worldwide. Recognizing that true wellness encompasses physical, emotional, and social well-being, the foundation aims to provide comprehensive assistance to children in isolated communities who lack access to food, education, and healthcare. By partnering with local organizations to create sustainable food banks in impoverished regions, the Let It Snow Foundation is making a tangible impact and giving children the tools they need for a brighter future.
Juggling her roles as a mother to four children—Moritz, Chamonix, Brighton, and Soleil—with her entrepreneurial and philanthropic pursuits, Katrina exemplifies the art of balance. Her organizational skills, coupled with unwavering support from her family, empower her to navigate the challenges of life with grace and purpose. Through her journey, she serves as an inspiration to others, proving that success is achievable with determination and a commitment to work-life harmony.
Katrina Ilonka Johnson’s legacy is one of vision, compassion, and unyielding commitment to the betterment of society. From her early beginnings in Berlin to her influential role in the health and wellness landscape, she continues to redefine what it means to lead with heart. Her innovative health initiatives, coupled with her philanthropic endeavors, showcase her belief in the power of community and the importance of fostering well-being for all. Katrina’s story is a shining example of how passion, perseverance, and a desire to uplift others can create meaningful change in the world.
Published by Iris S.
