By: Hunter Thomas
In the world of entrepreneurship, JJ Morris exemplifies ingenuity and determination. He founded Viribuz Media from humble beginnings, an AI-powered marketing agency that links law firms and their clients. His story is a personal achievement and demonstrates the transforming power of combining empathy and technology. Today, Viribuz Media is not just helping law firms find clients—it’s redefining how legal services are delivered, making them more accessible, efficient, and client-centered than ever before.
From Setbacks to Success: The Early Years
JJ Morris faced life’s challenges from a young age. He grew up in difficult conditions that would have defeated many others, and as a child, he had to shoulder adult duties. Instead of dwelling on his experiences, JJ used them to cultivate unyielding determination and tremendous compassion for everyone suffering from difficulty.
“I had to grow up fast and take on a lot of responsibility at a young age,” JJ says. “But those challenges taught me valuable lessons about resilience and fighting for what’s right.”
JJ gave up his college football scholarship to keep his younger brothers out of foster care in a move that would define his character forever. “I was committed to getting my brothers out of the foster care system and giving them the stability and support they deserved,” JJ said. “Sometimes the right choice isn’t easy, but family comes first.”
Despite his early educational difficulties, JJ’s determination knew no limitations. After high school, he made an exceptional commitment: he would read one business book every day for a year. “I couldn’t read until I graduated high school,” JJ says. “But I was determined to educate myself and get the abilities required to succeed. That year spent reading 300 business books altered the path of my life.”

Building an Empire for a Purpose
JJ became frustrated with how traditional legal marketing worked, so he founded Viribuz Media. He noticed challenges in how legal firms connected with clients and developed a solution. In 2020, JJ launched Viribuz Media to help streamline client acquisition.
“I could see there were so many inefficiencies and pain points in the legal industry when it came to marketing and client acquisition,” JJ says. “Firms were using old tactics, working with dodgy vendors, and struggling to meet their clients’ demands. I could do better.”
JJ grew Viribuz from a startup into a successful business over three and a half years. Yet, its distinctive feature is how much it has scaled and its novel approach to legal marketing. It blends AI technology with a team of seasoned medical experts, including in-house registered nurses and nurse practitioners.

Harnessing Technology to Make an Impact
Viribuz Media’s impact extends far beyond its financial successes. Viribuz Media is incorporating AI into its services and changing how law firms connect with clients. Recent research indicates that firms incorporating AI into their marketing strategies may see notable reductions in operational costs. For law companies, this means more efficient resource allocation and customer satisfaction.
Viribuz’s approach blends technology and human touch. The team collaborates extensively with clients to understand their difficulties and provide solutions that align with their aims. For example, the team’s qualified nurses and medical specialists thoroughly review each case. This only helps qualified clients approach the law practice, saving time and resources. That is one of the reasons Viribuz is the preferred company in the industry.
JJ’s goal for Viribuz Media extends beyond technology. He’s also passionate about helping smaller legal firms compete with larger companies. “Our mission is to democratize access to sophisticated marketing tools,” JJ explains. “Every firm, no matter the size, deserves to succeed.”
JJ Morris is committed to innovation and growth at Viribuz Media. The company is looking into additional AI applications to expand its capabilities and assist more legal disciplines. “What makes our approach different is we’ve done it ourselves,” according to JJ. “This isn’t theoretical knowledge – these practical strategies have generated hundreds of millions in value. For the first time, I’m working directly with business owners ready to transform their businesses and scale their companies to new heights.”
JJ’s journey from an aspiring entrepreneur to the founder of a growing business reflects dedication and creativity. With Viribuz Media, he’s changed legal marketing and proven the power of technology.
As businesses nationwide implement his AI solutions, JJ remains a champion of growth and accessibility. His story shows that we can do the impossible with purpose and determination no matter what life throws at us.

About Viribuz Media
Founded and led by JJ Morris, Viribuz Media is a leading provider of innovative AI-powered legal marketing and intake solutions. The company’s comprehensive suite of services is designed to help law firms of all sizes attract high-quality leads, streamline their intake process, and confidently scale their practices. Viribuz empowers its clients to achieve sustainable growth and success by leveraging advanced targeting, personalization, and conversion optimization techniques. For more information, visit https://viribuzmedia.com.
Disclaimer:
Articles featured on New York Weekly are provided by third-party contributors. While we strive to maintain a high standard of content, New York Weekly does not independently verify all claims or statements. The views expressed belong solely to the individuals or organizations mentioned and do not necessarily reflect those of New York Weekly or its affiliates. If you have any concerns about the content, please reach out to us for review.