Harish Pednekar, a digital marketing expert and a social media genius has changed the fortunes of many businesses and personalities with his hardcore marketing skills. The man is the co-founder and CEO of Mumbai-based Millennial PR and Digital, a 360-degree agency for public relations, online reputation management, social media and digital marketing services. Mr Pednekar explains how strategic marketing is important for influencers and brands to stay relevant in the competitive market.
It has become a common norm for the brands and personalities to get attention on the internet. The sole reason behind it is mainly because every business or an entity, whether big or small, has seized the online world by creating invincible noise. Social media is a platform which has given many talents and brands immense popularity by reaching out to millions of people across the globe. There comes a need for a sound marketing strategy to connect to the large sections of the people. To gain success and fame over the digital domain, many social media and digital marketing ninjas are giving exposure to businesses online.
The expert is an encyclopedia comprising of all social media and digital marketing services. Besides this, he holds expertise in influencer marketing and website and app development. Harish explains that in today’s dynamic world, people are made aware of any brand through online promotions. He believes that digital campaigns on social media has more recall value than the traditional methods of marketing.
“My love affair with social media and digital marketing goes way back during my teenage days. When I started my career as a journalist, I spent my time learning social media strategies and YouTube operations after working hours”, said Pednekar. Along with the daily work, Harish dedicated his time in learning new skills and started doing digital campaigns of influencers and small-scale brands. With things going digital, he understood the market and offered the best digital marketing strategies to the brands and influencers.
He further states that building a strong digital presence does all the magic for the growth of a brand or an influencer. “Creating content for the defined target audience and posting it at the right time as per the social media trends is what captivates the attention of the audience. This is applicable for both brands as well as for the influencers”, added Harish. With the unique strategies, Harish has built his image as one of the most prolific names in the world of digital media.
At a very young age, the digital entrepreneur has served clients not just in India but all over the world. Currently, this young man is bringing many entrepreneurs at the forefront of the digital space. Not limiting himself to only one field, Harish Pednekar has worked with many celebrated names from Bollywood, Dhollywood, business world and other walks of life. By learning and upgrading himself, the entrepreneur is progressing at an unstoppable pace.
