GRISÉ Jewelry Takes on NYC’s Vibrant Fashion Scene

GRISÉ NYC, where nostalgia meets innovation, is redefining jewelry and accessories for the modern trendsetter. Founded by Georgina Ogirri in 2016, GRISÉ officially launched on January 20, 2023—a date steeped in emotion, commemorating the anniversary of her mother Griselina’s passing. This debut unveils a brand that masterfully fuses high fashion with effortless wearability, drawing on 90s style and a rich familial legacy. GRISÉ is more than just a brand; it’s a powerful, heartfelt statement already making waves in the competitive landscape of New York City jewelry.

The Inspiration Behind GRISÉ NYC

Georgina Ogirri, a graduate of the prestigious Parsons School of Design, created GRISÉ as a reflection of her mother’s enduring elegance and her own fresh take on jewelry design. As she reminisced on her mother’s cherished jewelry collection, Georgina identified a gap in today’s market for pieces that embody durability and meaningful craftsmanship. “I created this brand because I wanted to provide cool and affordable pieces that won’t turn on you,” she says, emphasizing her commitment to materials and production methods that reflect quality and care.

Georgina’s mother, Griselina, had a keen eye for timeless pieces that could withstand daily wear while still looking elegant. With GRISÉ, Georgina aims to capture that same essence, blending style and durability. The pieces are carefully crafted with stainless steel and 18k gold plating, providing superior resilience to water, oils, and sprays compared to traditional materials like brass or copper. This focus on durability ensures that every GRISÉ piece is beautiful and built to last.

Unisex Designs for Every Style

View the lookbook: https://schonmagazine.com/supreme/

In an industry often dominated by gendered designs, GRISÉ NYC distinguishes itself with a unisex approach, embracing inclusivity and celebrating individual expression. Georgina’s designs are bold yet adaptable, shifting seamlessly from street chic to refined elegance, making each piece accessible to every style and everyone. This inclusive vision has drawn the attention of influencers and fashion enthusiasts, aligning GRISÉ with a broader movement in fashion—a breaking down of traditional boundaries, inviting everyone to express themselves freely. Each piece blends edgy flair with classic chic, inspired by Georgina’s street style and the timeless elegance of her mother’s jewelry collection.

High-Quality Materials and Craftsmanship

Beyond its aesthetic appeal, GRISÉ is committed to offering jewelry that is built to endure. Many jewelry brands promise beauty, but few can deliver on longevity. By using high-quality stainless steel and 18k gold plating, the brand ensures that each piece remains radiant and tarnish-free, even with frequent use. This choice of materials sets GRISÉ apart, offering a level of durability that is hard to find in today’s jewelry market.

Each collection is released in limited quantities, underscoring Georgina’s “quality over quantity” philosophy. This approach enhances the exclusivity of GRISÉ pieces and attracts customers who value craftsmanship and timeless design. Owning a piece from GRISÉ is about wearing jewelry and investing in something meaningful and enduring.

GRISÉ’s Rise to Prominence: From NYC Streets to Global Recognition

Since its inception, GRISÉ has caught the eye of prominent figures and platforms in the fashion world. The brand’s unique blend of edgy and elegant has been featured across influential outlets, further solidifying its position in the industry. In June 2023, GRISÉ was highlighted in Alicia Keys’ Soulcare campaign for the “It’s Like Skin 2-IN-1 Concealer + Tint.” This recognition marked a significant milestone for the brand, connecting it with a broader audience that appreciates thoughtful and intentional craftsmanship.

The brand’s influence doesn’t stop there. In June 2024, GRISÉ appeared on the cover of Harper’s Bazaar Vietnam, showcasing its jewelry to a global audience and reinforcing its appeal. Additionally, major music artist Shenseea wore GRISÉ earrings, necklaces, and rings in her “Dating Szn” (Options) music video, shot in Miami, further boosting the brand’s visibility. 

In Schön Magazine, Jordan Alexander, known for her role in the Gossip Girl reboot, was styled by Anthony Pedraza, sporting a GRISÉ earring stack that included the brand’s popular ‘Bamboo Earrings,’ ‘Wire Hoops,’ and ‘Crater Ear Cuffs.’ These notable features underscore the versatility and allure of GRISÉ’s designs, highlighting their suitability for high-fashion settings as well as everyday style.

The brand’s growing popularity is a testament to its ability to resonate with a wide audience. While many jewelry brands target niche markets, GRISÉ appeals to people of all ages and style preferences. This broad appeal is no accident—it reflects Georgina’s belief that jewelry should be accessible to everyone, regardless of their background or fashion sense. 

Upcoming Events and Future Plans

As GRISÉ continues to flourish and expand its reach, Georgina is actively engaging with her local communities through pop-up events. Join her on December 14th with Thee NYC Collective at La Bodega in The Bronx, NY for an exclusive holiday shopping experience! Jewelry lovers are invited to explore GRISÉ’s latest Winter collection, figure out their ring size, and enjoy the brand in an intimate setting. From 3 PM to 9 PM, meet Georgina and discover her newest designs. Tickets are available here.

A Brand Built to Last

For those seeking jewelry that blends elegance with an edge, GRISÉ NYC offers an authentic and compelling option. With its focus on quality materials, unisex designs, and a deeply personal story, GRISÉ is more than just a jewelry brand—it is a celebration of memory, craftsmanship, and the belief that jewelry should be as enduring as the moments it represents.

As GRISÉ continues to grow, Georgina remains committed to her vision of creating high-quality, versatile pieces that speak to the modern consumer. Her dedication to honoring her mother’s legacy is evident in every aspect of the brand, from the materials used to the careful curation of each collection. GRISÉ is not just a jewelry brand—it is a tribute to timeless style, crafted with care and designed to last.

Explore more about GRISÉ NYC and its offerings by visiting GRISÉ NYC.

Published by Charlie N.