Originally from Kyiv, Ukraine, Elena and her family moved to the United States when she was 3 years old with little resources, prompting her father to work multiple jobs. Eventually, her father started his own janitorial business and later a coffee shop. Elena worked with him throughout her childhood, learning the importance of hard work. By 18, she would get married and move to San Diego to start her married life. Together with her husband, they started a handyman company that eventually grew to a full service Design and Remodeling Company in San Diego.
Elena Kaminskiy was inspired to create her own product, after struggling to sleep with her favorite creams and moisturizers on, often waking up with vertical sleep wrinkles and her products wiped away by her flat pillow.
She would spend hours researching and purchasing pillows that boasted they were the best anti-wrinkle products in the market. Eventually, she realized that each pillow shared the same design problem. They were all flat with cutouts for the cheek area, however in reality her face never landed in those flat cutouts.
Elena brainstormed ideas and created her own prototypes, purchasing materials and foam from the craft store. It would take 20 prototypes before she finally came up with the product to launch her brand, Flawless Face Pillow.
“I designed this pillow to help me sleep on my back all night, and would also allow me to move to my sides without having my skin come into contact with my flat pillow,” she explained. “The pillow is super soft, comfortable, and comes with a custom satin pillow cover. We also design and manufacture our pillows in the USA.”
Since she launched, the Flawless Face Pillow quickly grew and has amassed a loyal customer base of dermatologists who recommend the pillow to their patients, celebrities and everyday women from around the world.
“I want women to be able to go to sleep, and predictably wake up with great skin in the morning. I want them to get actual Beauty Sleep,” Elena says.
Asked how others can follow their dreams and start their own company / product, Elena had this to say.
“When I wanted to start the Flawless Face Pillow, I didn’t even have a name figured out yet. I had an idea, and a genuine desire to see this product out in the market helping other women like it helped me.
I had zero experience bringing a product to market. But what I did have was a determination to make it happen, no matter what. I made a promise to myself that I was going to do whatever it took.
I documented my journey along the way, and learned to really enjoy the journey. There are so many things you will learn along the way, and you will grow so much as an individual.
You will also gain a new level of self respect for yourself, knowing that even when things get tough (and they will) that you keep pressing forward. My motto is, “No one ever said going after your dreams was easy, but know this—it’s possible.”
I love inspiring others to go after their dreams and share daily content on my Instagram.
Elena is also a wife, mother to 3 kids (2 teens and a new baby they welcomed in 2021) and owner of other businesses that she co owns with her husband. They also invest in Real Estate and other projects.