Amirah Abu Obayd is an entrepreneur, leader, and passionate learner who redefines how startups and small-to-medium enterprises (SMEs) find support for their operational growth. Through the power of resilience, strategic thinking, and relentless commitment, Amirah has dedicated her career to helping others succeed in their journey to become the significant business they can be. As the founder and chairwoman of 1st Steps Consultancy and Business Incubator, Amirah is prepared to provide clients with personalized solutions for achieving long-term growth.
A Vast and Varied Experience
With over a decade of experience in human resources (HR) and management, Amirah has more than 10 specialized certificates in her field. Having worked in capital, retail, management, and HR, she eventually found that the current system was not addressing the real challenges faced by startups and SMEs. As a successful self-learner, she built on her knowledge of this industry’s shortcomings to launch her entrepreneurial journey—overcoming the obstacles that would have prevented her from making her vision a reality.
“Having witnessed firsthand the challenges faced by startups and SMEs in navigating the complex business landscape, I founded 1st Steps Consultancy and Business Incubator,” Amirah says. “Driven by a passion for helping businesses thrive, I harnessed my expertise in strategic HR to develop specialized services tailored to their unique needs.”
The Role of 1st Steps Consultancy and Business Incubator
Designed to uplift startups and SMEs by integrating strategic HR practices into their operations, 1st Steps Consultancy and Business Incubator ensures that clients can achieve their long-term growth goals. With Amirah’s support, her consultancy guides business owners through challenges, helps them refine their unique ideas, and works to unlock their full potential. 1st Steps Consultancy and Business Incubator is an environment catered to successfully executing a concept backed by a team of qualified, certified, and motivated professionals.
“By combining knowledge of performance management, recruitment, and change management,” Amirah continued, “we are guiding startups and SMEs towards sustainable success. Through innovative HR strategies, we are helping them optimize their workforce, attract talent, and foster a culture of excellence.”
The Importance of a Personalized Approach
Ultimately, Amirah takes a personalized approach to growing startups and SMEs alike. Her passion has helped numerous businesses find lasting success where other consultancies could not. A general approach is insufficient for supporting a unique idea to achieve its full potential, and it is never an angle that Amirah and her 1st Steps Consultancy and Business Incubator team would take. Outstanding results are the only acceptable outcome, an outlook that quickly makes the consultancy an entrepreneur’s first choice.
“My goal is to leverage my expertise to drive sustainable growth and innovation for organizations,” Amirah stated. “By implementing effective HR strategies, optimizing processes, and facilitating organizational change, I aim to create a lasting positive impact on businesses and their employees.”
A Vision for the Future
Moving forward, Amirah envisions that her 1st Steps Consultancy and Business Incubator will become the trusted name in business development for entrepreneurs, startups, and SMEs. She aspires for her consultancy to be recognized as an authority in her field, and she continually dedicates her wealth of knowledge to support thriving businesses in pursuit of this goal.
Published by Kaye A.
