Given the right amount of dedication, perseverance, and passion, almost anyone can carve a niche for themselves and build a path toward success. After all, victories are better achieved when one ultimately sets their eyes on the prize. However, success does not happen overnight. Instead, it is a long and arduous process that requires a success-enabling disposition and the resilience and patience to stay in the game, no matter how difficult the path may become – a journey that is ultimately familiar in the eyes of music promoters and events planners El Princii.
Hailing from the vibrant music scenes of Venezuela, Jose Garcia, better known as El Princii, migrated to the United States in 2007. Adjusting to his new home, he noticed little exposure to his culture in the Carolinas, so he set forth to bring the Caribbean sazon and culture to the region, thus coining the moniker “El Princii,” which translates to “the beginning” in Spanish.
Determined to stand on the shoulders of giants and reach smashing success in the music industry, the budding promoter, before setting out independently, worked with UNIQUE ENT and spent the next ten years cementing his hard-won reputation as a promoter/event planner par excellence in the Carolinas. From hosting local parties to shows with local DJs to filling up arenas in North and South Carolina, El Princii has established his brand as the go-to resident promoter for essential venues in the area, such as Limelight and Bond Nightclub.
Staying true to his Caribbean heritage, El Princii has made a name for himself in the Reggaeton music scene. Additionally, he hosts events in other genres, such as Salsa, Dembow, Merengue and Vallenato. Although dominating the Carolinas’ music scenes as the youngest promoter leading the charge, El Princii is far from just being a local champion; in fact, he has expanded his brand to other major cities across the nation, promoting shows on the East Coast in Atlanta, Georgia, Orlando, Florida and Richmond, Virginia to the West coast to Reno, Nevada and San Francisco, California. Simply put, El Princii is one of the leaders in the music industry, considered one of the prominent influencers in the Carolinas, with over 14,000 followers on Instagram.
El Princii attributes his resilient spirit and entrepreneurial skills to his undeniable charisma and charm, which have helped him develop his character and willingness to never quit. He now applies these winning principles to his career, earning respect and trust of OGs in the music industry.
Moving forward, El Princii got big projects coming his way. Starting in 2023, the firebrand music entrepreneur is going global as he prepares to host his first international show in Mexico City with Latin Artist J Alvarez. With this move, El Princii will be established in one of the biggest markets for music: Mexico.
In the coming years, El Princii wants to continue expanding his brand worldwide while inspiring all dreamers and immigrants to aim high and reach for their dreams regardless of the challenges. “Resilience and hard work go hand in hand, and this is just the beginning of a very successful Latino entrepreneur,” he said.
