LaVeatra Hood spent her whole life trying to break away from constraints that might hinder her from achieving her full potential. From her name, LaVeatra, which means, “For Love of Life,” she has proven her love for anything that ensures life continues and thrives without hindrance. This explains her obsession with freedom of expression and free speech.
In 2015, she had her first shot at the limelight when she recorded a freelance piece on her cellphone. This caught the attention of many award bodies and allowed her to join the radio team at KKSH206.1. She became the host of a show called “Soulfood Sundays,” where she earned her radio tag, Xclusively Elle. In 2016, the show won the “Best Buzz Media” award category at the Seattle Sound Music Awards. The following year, she launched her own radio station, XEEX97.4, which currently operates under the KryKey and Anchor Networks. In 2018, she took up a co-anchor position on “She Ready Radio” at KKNW 1150AM Talk Radio.
Since it was established, XEEX97.4 has grown in leaps and bounds as it has ranked number 3 in the Indie genre and number 24 on the list of overall radio stations. Part of LaVeatra’s plans now is to expand the radio station’s facilities into a physical location while she employs more staff. She has added co-anchoring a podcast titled “Beat Street Divas” with Diva Ebony Brinson, which premiered last year and is currently in its third season.
Running XEEX97.4 has been a dream come true for LaVeatra Hood, and in all that she does, the messages “Love is Life” and “Life is Love” are her watchwords. Her passion for having open conversations inspired her to establish a radio station and the culture she has implemented at the station is centered on having clear discussions. “I am approachable and genuinely open to having conversations that may be uncomfortable. I believe in providing an open discussion type forum as opposed to demolishing opinions and reputations,” she says.
From a very young age, she has lived her life adjusting to situations, conditions, and positions. Growing into an adult, she sought out ways to leave all that behind her. Her motivation came from her desire to live freely and vivaciously. In her words, “I wanted to own a platform that allows others to openly express creative ideas and opinions. Hence, here we are with XEEX97.4.”
Her primary target audience covers owners of small businesses. Through XEEX97.4, she hopes to give them a voice to contribute to change-driving conversations and have varying impacts on society. LaVeatra Hood thrives on being an artist and radio personality. She knows how much work goes into being creative to develop things and can relate to the work it takes to excel in any field.
As XEEX97.4 keeps growing, LaVeatra hopes to build it into a physical radio station soon and show the world that the only way to know how far a person can go with any endeavor is when they try first.
Learn more about XEEX97.4 on the official website.